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Category Archives: Websites

5 Reasons why Landing Pages are Important

A powerful landing page helps target a niche audience and generates traffic to a website. If you are promoting your e-book or product online, you can build landing pages that let visitors get instant access to your offers. This strategy allows you to target a particular audience and offer them something of value, while capturing their information at the same time.

Landing pages are a must for an Internet marketer, but they are often underused. This is because some businesses don’t fully understand the advantages of landing pages and reasons why they should use them. Here are the top 5 reasons why landing pages are so important for your business.

You can easily generate leads

To improve your lead generation campaign, you should consider using landing pages on your website. This can be done through capturing leads and sending them to targeted landing pages. Your sales team can easily generate leads for your business through social media, email, and search traffic.

Ads conversion

Advertising online isn’t effective enough unless it’s targeted to specific content that supports the ad’s message. Remember that the more relevant your advertising message is to the article, the more effective it will be. It is, therefore, …

Businesses need a professional website

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While most businesses have websites these days, not all are of the same quality. Many are spam-ridden eyesores that have visitors heading straight back out the virtual door vowing never to return. A professional business website, by contrast, is one that is designed to offer visitors a pleasant experience and to enhance the business in a variety of ways. Here are just eight reasons why your business needs a professional website.

1. Enhance your business reputation
Professionally designed business websites sites present useful information on pages that are clearly laid out, easy to navigate and are visually attractive. Visitors can easily find what they’re looking for, and they gain a positive impression not only of your website but also of your business as a whole.

2. Increase your visibility
A professional website increases the visibility of your business because it will have been made ‘search-engine friendly’. In other words, search engines, ‘seeing’ the professional quality of the website’s content and structure, will rank it high in search results in response to relevant searches. The result is far more potential customers.

3. Economy
Unless you’re very knowledgeable in the field of commercial website design, making your own site in order …

Benefits of using WordPress

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WordPress started out in 2003 as a popular blogging tool, but many people are now using it as a platform for their website. Gone are the days when building a website was an expensive and complicated process, only possible for experienced computer programmers to achieve. More and more people are now saving money and building their own personal and professional websites. Here are the 6 main benefits of choosing WordPress.

1. It’s User Friendly

If you have never done it before, you might feel slightly intimidated at the thought of building a website from scratch. WordPress is ideal for both experienced web builders and those of you with little or no previous experience of web design. Start with a choice of their professionally designed themes and quickly and easily add your own text and images to make your website unique to you.

2. It’s Ideal for Large and Small Businesses

Your website can be as large or small as you want it to be. It can have anything from just a few blog posts to hundreds of thousands of web pages without performance being affected.

3. It’s Convenient to Use, Wherever You Are

WordPress is browser based, so you and

Reasons Why Your Website Should Be Responsive

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Reasons Why Your Website Should Be Responsive

Mobile internet usage has been increasing over the years and according to the Morgan Stanley report on the same issue, mobile usage was projected to match desktop usage before the end of 2014. True to his analysis, this appears to have been achieved and it seems there are more mobile internet users today than there are desktop internet users.This implies for your online business to remain competitive, you need a responsive website that is optimized for mobile access. A responsive design requires you to code your website to allow access over all screen sizes and device types. This makes it easier for someone searching for certain items using mobile devices to land on your website, something that will only work to make your business better.Below are some of the reasons why you should ensure your website is responsive.1. Mobile usage is growing rapidly
More than 40% internet access is now through mobile devices, meaning there is great potential in websites that are optimized for access over mobile devices. Google’s ranking criteria also factors in mobile responsiveness, so having your website coded to allow mobile responsiveness makes your business more competitive in the …