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Category Archives: Websites

How to Drive Traffic to Your Site Using Instagram

Instagram Food

The rise of visual social media platforms such as Instagram, Pinterest and Vine has really changed the way that businesses approach their content marketing strategies. Although voice is a major part of getting your business’ ideas heard, visual communication such as images of products and memes relevant to the industry can also give your customers an instant idea of your services.

For a twist on traditional strategies why not try our easy guide to driving traffic to your website using Instagram.

1. Be Exciting

The first rule for producing engaging and enticing content is to make something that you’d be excited to read or look at. Although it might be tempting to fill your profile with images of your business’s new products be weary of its ability to look almost completely like spam.

Be creative with the ways you choose to display your products and consider relating your posts to the seasons, national holidays or even viral news stories.

Entice your followers by giving them exclusive looks at your products and services. Make the feel exclusive and they’ll keep returning to your profile.

2. Use Hashtags

Just like Twitter and Google+, hashtags are a great way of organising posts and …

Top Blogging Tips for Businesses

BlogProducing a business blog is an excellent way of advertising your company profile as well as driving inbound marketing.
Here are some top tips to get the most out of your blogging by making it work as a powerful business tool.

Keep it Targeted

Your blog is you 24 hours, seven days per week shop window. So use it. Give each blog a subject and write about I exclusively. A  subjected blog will help peak your readers interest and make them want to know more about your products and services. It is important to include a link within the blog that goes directly back to an appropriate point on you company website as it will drive traffic and build leads.

The Free Newsletter

Giving something away is always popular, so use your blog to offer access to a free email newsletter and RSS feed. Along with helping you create a list of interested parties, it allows you to advertise everything new about your business and helps build trust.

Use Imagery

Pictures are important within business blogging, so wherever possible, use original images to spice up your publication and build interest in your industry. Apart from making your blog look more …

A Beginner’s Guide to Using Google Analytics

canstockphoto16465864Knowing how a website is performing within a real-time scenario is crucial to make any changes that are necessary as well as to ascertain the effectiveness of a specific advertising approach. While intuition may have a place within this field, there are numerous tools which can provide the insight and clarity to develop this proactive position. One of the most respected systems currently on the market is known as Google Analytics. How does this software function and what are a handful of the most basic concepts to appreciate? Let’s take a closer look a the answers to these questions.

What is Addressed?

Before we look at how Google Analytics functions, we should appreciate some of the primary questions that it can help to answer. A few examples can be:

•How many visitors does my site attract?

•Is my site compatible with mobile devices?

•Is my content popular?

•What are my rankings?

•How did a specific blog affect the exposure of my site?

It is clear to see that Google Analytics is crucial in helping the owner of any site make the most important decisions at the appropriate times.

Installing the Software

It should first be pointed out that Google Analytics …

Top Tips for Using Your Social Media Testimonials

canstockphoto21745782Your testimonials page is one of the most powerful and influential pages on your website. This is the part where people say how great your product or service is. But the question is, how can you use your social media testimonials effectively? Let’s look at some of the best ways to collect reviews and encourage more positive feedback from your followers.

Use LinkedIn Recommendations

Shout loudspeakerThis social media site is a great source of reviews and recommendations. If you’re a freelancer, entrepreneur, or you own a company with many employees, then you should be using LinkedIn to collect recommendations from the customers you work with. With their permission, you can post their recommendations on your website at the testimonials page or create a dedicated page that features customer reviews.

YouTube Video Reviews

YouTube is another excellent social media platform that allows companies to post a video of their customers talking about their services or products. You should encourage your followers to add their videos about your brand along with a link that connects to your website. It’s also possible to store multiple video reviews of your fans on your YouTube channel. This is a great way of letting people exchange their …