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Category Archives: Websites

A Beginner’s Guide to Remarketing your Business

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Remarketing vis-à-vis its current online-marketing definition is the process where a user leaves your website and then sees adverts for your website and your product on other people’s websites via their affiliate advertising. For example, you visit a website selling hair clippers, you leave that site to read a website on rabbit illnesses, and on the website’s affiliate adverts you see ads for hair clippers.

Gently Remind The Consumer That They Want Your Product

Some do not understand why affiliate advertising should show products that a user has already seen. For example, if a user looks at the DVD for Family Guy Season 13 and decides not to buy, why bother advertising it on affiliate adverts on other websites?

The reason is that that person may not have reached a solid “no.” That user may have forgotten they were looking for that DVD, or may have come away because they were worried about money, or a whole host of other reasons. Reminding your user about the product may help remind and/or convince that person to buy.

Show Your Consumer Your AlternativesShopping Bags

If you are trying remarketing, then show alternatives too. If the user was looking for  the DVD box set …

What Makes a Good Website?

websites laptops workThere’s no secret trick to a web page that will bring customers back again and again, but there are certain steps you can take to greatly improve your site. One of the key things to consider is making the site as user-friendly and accessible as possible. Your site should have a simple, easy to use navigation interface, as well as pages that load quickly and tell your visitors what they need to know up front. It should be full of great content, regularly updated, intuitive and, through a combination of these factors, provide you with a decent visitor-customer conversion rate.

If your website is for a business, you should strive to make it appeal to your ideal customer. Visitors to your website are primarily hunters, looking for select information, and if they can’t find it on your site in a matter of seconds, they’re likely to take their business elsewhere. By imagining what it’s like to be the customer you’re targeting, and dealing with every query they could possibly have about your products or services, you’ll be able to build up an important trust between you and your customer base. This can be much more effective in gaining and retaining …

Top Ways to Drive Traffic to Your Website

Web TrafficWhat is the point in having a gorgeous, well-designed, user-friendly website if no one sees it?   Driving the right kind of traffic to your website has many advantages but it needs to be the ‘right’ kind of traffic from correctly targeted customers in the mind-set to buy. Without traffic, how are you going to sell your product or service? In this post we consider how to bring the best traffic to your website as you possibly can.

Search Engine Optimisation

Search engine optimisation (SEO) is one of the most important things that you need to think about if you want to bring a lot of visitors to your website. For those of you who are unaware, SEO is all about optimising your website so that your website ranks higher in search engines — most marketers focus specifically on Google as they have the biggest market share.

Saying that SEO is a minefield would be an understatement, it would take extensive amounts of research to even begin to understand it. Although, right now you only need to understand that you should optimise your website for the users, not the search engine. This means that you should provide in-depth content, keep your …

A Beginner’s Guide to Infographics

canstockphoto17320210With social media networks becoming increasingly popular, infographics have become powerful marketing tools. How hard is it to design an infographic, though? You may worry that the entire process is hopelessly complex, requiring experience in computer graphics or professional design. Such worries, however, are completely unfounded. In fact, creating an infographic is much easier than you might think. Below, we provide a number of tips to help guide you through the infographic design process.

1.The Design Process

Contrary to popular belief, you don’t have to be an expert in computer graphics or creative design to create attractive and popular infographics. There are a number of websites online that will do all of the hard work for you. When using these websites, all you have to do is a.) enter all of the data you want to be included in your infographic and b.) select your preferred colour and text options. You will then be presented with a fully finished, highly polished infographic ready to be shared on Facebook, Pinterest and Tumblr.

2. Think About your Audience

When deciding what type of data you want to include in your infographic, think about what would be of significant interest to your audience: