With analytics and specialist metric tools a common occurrence on most websites nowadays, conversion rate optimisation and the process of engaging visitors with your content is more important than ever.
As the first post in a series of blog posts about optimising your conversion rate we’ll discuss the basics of CRO and how it can benefit your business.
What is Conversion Rate Optimisation?
Conversion Rate Optimisation (CRO) refers to the method of using a mixture of analytics and user feedback to improve the performance of your website. CRO is perfect for improving any specific metric on your website that you feel needs that little bit of a push, whether it’s acquiring new customers or increasing your downloads. It’s all about increasing the percentage of website visitors who have a great experience on your website and choose to buy a product, enquire about a service or download a resource.
Why is CRO so important?
Optimisation of any kind on a website should improve the overall experience of your users and your business prospects. As paid advertising increases its prices and becomes more competitive, identifying any problems you have beforehand is an added bonus that can save you money in the long …
The benefits of a responsive website design (RWD) are huge when looking at marketing your business online. With 4 out of 5 consumers shopping on smartphones worldwide, being able to cater for multiple platforms and target mobile users specifically is really important especially if your company uses SEO as a key aspect of your digital marketing strategy.
Having a website that is mobile friendly is an essential in a world where such a large percentage of users access the internet through mobile devices such as tablets and smartphones.
1. Google Loves Responsive Web Design
As companies that rely on their online presence as much as they do their physical one, making your website adhere to Google’s rules is rather important. The world’s largest search engine understands that as well as making it an easier and more enjoyable experience for users, responsive website design also means that all content is accessible via a single URL. This means that no difference is made to your page rank and enables you to build a stronger backlink profile for both desktop and mobile searches.
Regardless of device, responsive design websites share the same HTML which makes easier and more efficient for Google to crawl, …
For most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015.
In this post we discuss the best social media marketing trends predicted for digital marketing in 2015 and how you and your company can monopolise on them to see a drive in sales and the best return on investment possible.
1. The Rise of Content Marketing
In recent years, the popularity of content marketing has become an integral part of any marketing strategy. In the following year, companies will see a huge spike in customer experience focus, paying more attention to the solutions their client-base are looking for. This, in turn, will lead to companies creating and sharing more emphatic, client-orientated content. Remember, however, that content will only affect your social media marketing if it is relevant and enticing.
With this rise in content marketing budgets, stress will be put onto the importance of companies reaching out to their customers in a more visual way. B2B companies …
As internet marketing grows, businesses are more concerned about being seen in a vast online marketplace. With easy access to social media, companies are creating Twitter, Facebook and Google+ accounts every day with the hope that someone will find them and buy their products or services.
What is SEO?
SEO stands for search engine optimisation, a process which involves optimising your presence online with a view to get more engagement or drive sales. The benefit of optimising your websites, blogs and even social media profiles can be vast in terms of ROI and reaching customers who you wouldn’t necessarily have.
What are the Benefits of SEO for Small Businesses?
As well as extended online visibility, SEO is brilliant for creating a more user-friendly website. By focusing the core themes of your company you can enable customers who would benefit from your business to find you easily.
SEO will also help you gain better search engine result rankings. As a rule an individual will only scroll through up to three separate pages of results before losing patience. If you are lucky enough to be in those first three pages, good for you, if you’re not, you need a better, more concentrated …