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Image posting in Facebook comments

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Facebook has been making improvements to its interface again and its latest innovation is to allow you to post an image in any comment you make, adding an extra level of interactivity to discussions. This opens up a world of opportunity to businesses that use Facebook to promote themselves.

Crafters could ask people to post pictures of themselves wearing one of their handmade creations to showcase their work, for example, and there are numerous possibilities for competitions, e.g. customers could submit humorous photos using a company’s brand or product to win a prize and the entire discussion can be contained within one, convenient thread.

Of course, there are potential downsides as well – camera phones mean that a disgruntled diner could instantly upload an image of a poorly cooked meal – but handled appropriately, this new function opens up a wealth of possibilities to the techno savvy businessperson.