Every business should use Facebook to get a piece of the market of over a billion users. Most businesses today use this social network to attract people to their Facebook fan pages. If you are considering this technique to widen your clientele base, you should start by posting promotional offers on your page.
Although offering rewards and promotional items can attract all kinds of freeloaders, you can still manage to sift through the Facebook members who are only after materialistic gain. You can do this by creating an app for your page. If your page fans really like your product or service, they will surely download your app.
This deters freeloaders from gaining from your promotional events. Most of the fans that are in it just for material gain will not go through the extra effort to download your app. Those who do are surely interested in following your posts and promotional events online. These are the clients you want to keep on your fan page.