Google was hit by an unprecedented outage on Saturday night (17th August), an event which had a dramatic impact on the internet around the world.
Internet traffic decreased by an estimated 40% as all Google services were affected, including Gmail, YouTube, and Google Drive. The tech giant couldn’t understand the reasons for the outage and wouldn’t be drawn into speculating as to why their services were down for up to five minutes.
Besides the dramatic slump in web traffic following the outage, it was noticed that there was a sharp increase in page views when Google’s services began functioning properly again.
For many years Google has been the one search engine that businesses focused on. However, there are signs that the tide is changing and consumers are choosing to use other search engines instead. In the UK, Google still manages to catch the majority of the market. However, Bing and Yahoo enjoy a combined market share […]
Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data […]
The way consumers browse and buy products and services is evolving at a fast pace. If you want to market your business effectively, then you need to keep up with these changes and constantly adapt the messages you are sending out and the channels you are using for your marketing. To help keep you up-to-date, […]
