Even if your email marketing list is full to bursting point, it’s destined to lose numbers and value. This is down to a combination of factors which may include your contacts opting out of your communications, their email addresses changing or your contacts abandoning the address they used to sign up.
Essentially, your email list is never stable, so it’s very important that you constantly add fresh contacts. Help keep your numbers up and compensate for those that you lose with these tips to grow your email marketing list.
Just as you should with every call to action you use anywhere in your marketing, you should offer something of value in return for an email address. Depending on your business this could be anything from a discount to exclusive deals, tips, advice, advance access or an eBook. Make sure the benefit is made very clear and ensure that it’s immediate.
Some common examples of valuable offerings include:
Another great way to build your list is to provide a taste of what you’re offering. A prime example of this tactic is showing a snippet of free content but asking for a subscribe to view the full article. More simply, you could provide previews of your past emails to show your audience ‘what they have been missing’. This sneak peak can also help to build trust in your audience by showing them exactly what they’re signing up for.
Your subscribe form should be super easy to use and visible in almost every place your audience can interact with your business online:
The ‘forward to a friend’ feature has been around since the beginning of email marketing and yet, is still widely under-used. And as we now live in a time where sharing messages and content with friends online is common practice, to leave this out is to miss an opportunity. The forwarded email can also include a sign-up link to further help you build your list. And you can tailor the call to action. Here are some examples:
It’s also a great idea to make your emails easy to share on social media. This can easily be done by including social media sharing buttons and a simple call to action at the end of all your campaigns. This way, your subscribers can quickly and easily share your content with their friends on their networks.