How a video can help your business

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Video / 26 March 2017

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If you are looking for the most effective ways to grow your business and sell your products or services, consider creating promotional videos online. Video marketing has numerous advantages and is a great way to promote your brand. Here are some of these advantages:

Videos increase sales and conversions
Creating videos can make you money. What you need to do is include a service or product in your video and publish it on the landing page. This strategy will boost conversions by as much as 80 per cent. Videos can also lead to direct sales as according to the research by Internet marketers, up to 70 per cent of people who watched a promotional video about a product subsequently purchased it. Keep in mind that your video must be relevant to the product or service you are offering and contain engaging pictures to help your business.

Videos create trust
Building trust with your potential customers is the foundation of sales. This strategy should be a top priority for any business owner. The main idea with video marketing is to build trust and create long-term relationships with prospective customers. If you already know about the effectiveness of content marketing and how it can create traffic to websites, then you will be aware of the impact videos can have on online users. Video marketing can engage the audience for longer and ignite their emotions. Take for example YouTube. This social media site has become the most powerful platform for promoting brands. So, if you are completely serious and dedicated about video marketing, YouTube is the best place to start.

Videos attract mobile users
Mobile users find videos highly appealing. In fact, since 2012, mobile video views have risen by 300 per cent according to YouTube reports. Mobile users like watching videos on their smartphones and this trend is set to continue. Recent studies show that mobile users are 4 times more likely to view videos on their smartphones rather than on their desktop. Therefore, you should consider attracting more users to your video through mobile technology so that they feel personally connected to your brand.

Always keep your video optimised
Make sure you check your video’s content and the message you are trying to convey to the audience is clear and concise. It should include an introduction, message, and conclusion. You can also improve your strategy by using a number of ways to optimise it. Remember that the content of your video must be up-to-date, engaging, relevant, and most importantly

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