Search Engine Optimistion, or SEO, is an area of digital marketing which has gained huge attention in recent years, due to its ability to provide free traffic generation. If you are trying to build or expand the online presence of your business, without spending a fortune on advertising, SEO can be of great help.
Put simply, SEO involves understanding a search engine’s algorithm and using that knowledge to affect how visible a website is in search engine results pages. As a generalisation, the higher up in Google’s search results a website is, the more chance it has of attracting visitors – and more visitors means more customers.
With a little bit of patience and some solid research into effective use of keywords, SEO can help your business to generate huge traffic by increasing your rank in search engine results, making your company website a lot easier for people to find.