Blogging is an excellent way to boost your company’s online profile. Some of the biggest businesses have blogs that garner thousands of followers. You may see that and decide to follow the same tactic and start your own blog but the results are not quite what you had in mind. There is no magic formula for getting online users to take a look at your blog; you just have to know which aspects to value more. Here are some tips that will go a long way in driving traffic to your blog.
Make Use of Social Media
Sharing your blog post on social media will have a powerful effect. However, try to share more than once. Don’t make the mistake of sharing and then forgetting about it. Think about online users that didn’t catch it the first time. You can even share past blog posts. If you do email marketing, include a link to your blog in your emails. It is an effective way of reminding people that you have a blog that they can find interesting.
You should know which social networks to use for sharing. Twitter is ideal for sharing links to your blog posts. LinkedIn, Facebook and Pinterest are also effective tools for advertising posts. Using different media will be helpful in reaching varying audiences. Don’t restrict blog promotion to just one site. Posting your blog on socialmedia groups will also attract the attention you seek.
Capitalise on Influencers
Blog posts that integrate social influencers have better chances of attracting the right type of audience. Whatever you are writing about, there are people out there with high reputations in that particular niche. Find out which those are and make a point of mentioning them when talking about a particular topic. For instance, if you are discussing financial investments, you can name an influencer like George Soros. Citing influencers increases the credibility of your post.
Alternatively, you can have social influencers contributing to your blog. Having an expert in your sector giving their two cents now and then will boost your reputation. You can also arrange with the influencers to share posts on their social media profiles.
Optimise for SEO
Blogs need to be SEO-friendly as well. Most company blogs concentrate on providing content and don’t optimise for SEO. Do research on keywords that would be most beneficial to your blog. Using credible sources on your blog is a good way of increasing traffic. The way you structure your blog content will have an impact on search engine rankings, so take advantage of it.
Adding visuals to your blog post will improve their engagement, which is what audiences seek. Use videos, infographics, images, and podcasts to connect with readers on a different level.