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How to Grow Your Business on LinkedIn

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LinkedIn is one of the world’s largest social media sites with millions of professionals under one roof. Businesses can easily target the right people to build brand advocates and gain followers. If you want to use LinkedIn to grow your business, here are some effective methods to try.

Convert your existing customers into followers

Your existing customers already know about the service or product you offer. Through LinkedIn, you can give them an opportunity to share their positive experiences by following your Company Page. Link your page into the forums and create a company blog to quickly capture the prospective customers who visit your website.

Complete your profile without overexposing your identity

Your business profile shouldn’t consist of old or irrelevant information about your brand. Make sure you include current details of what you’re doing now such as where you’ve worked and what you do in your role. No-one wants to know when your birthday is or what your hobbies are when they review your company profile.

Make quality connections

Before you send a potential customer a request to connect, make sure you check their profile first to see if they are legitimate. Look for a professional photo and at least 100 connections with a summary of their job history. If you don’t take the time to get to know your connections, the chances are you will connect with people who won’t use LinkedIn very often and they will never respond to you. Always target those who have a high number of connections. This will result in your business expanding further as you can connect with a larger network of people and build long-term relationships. If a potential customer indicates that they are interested in a certain kind of content, you can send them an invitation using their email. Just be careful to target the right types of LinkedIn users with high subscription rates and titles.

Take advantage of advanced search

To generate sales, you need to know how to find your customer. LinkedIn allows businesses to use the advance search feature to filter results by company size, demographic, position, and industry. This feature saves you a lot of time as you won’t have to manually look up your potential customers’ names. If your budget can stretch a little further, you might want to consider signing up for the premium option in order to find even more people on LinkedIn.

By following the above tips, you will soon be able to expand your connections through LinkedIn and get more customers.

Will you be using LinkedIn this year to boost your content marketing strategy? Please leave your comments below…

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