With the rise of SEO (search engine optimisation), many company websites are taking the leap and adding blogs to expand their online presences and up their digital rankings. Whether you’re blogging for fun or growing your marketing efforts with new and original content, here we share our favourite tips for driving more traffic to your blog.
One of the best ways to nab and retain readers is through regular posting on your blog. Frequently updating your blog with useful and relevant content enables you to grab the attentions of your audience and keep them coming back for more. If you post often on your blog, the main search engines will recognise your relevance and can help drastically with your blog traffic.
Enabling the comments on your blog is brilliant for your reader engagement levels. Creating a dialogue with your readership is an imperative part of increasing your online presence. The advantage of blogging is that you are able to interact at a one-on-one basis with your audience to hear their opinions what the content you’re producing. By responding to comments and answering questions you can demonstrate your knowledge on a specific subject whilst building that initial relationship with potential customers.
Not only are links noticed by major search engines but they help you gain a reputation with other bloggers and businesses. Spending some time researching other blogs that cover similar topics can be incredibly useful in networking and gaining further reach. If you see some content relevant to your own blog and want to showcase it to your readers, link it. Consider leaving a comment on that blog, or contacting them personally to inform them that you’ve included one of their links on your site.
Guest blogging has grown massively over the last few years. If you’re writing content about a specific subject, in a niche industry, try finding other blogs that do. Approaching another successful blog and offering to write a guest post for them will give you more exposure and who knows, they might even return the favour!
There is absolutely no point in having a blog if you’re not going to market it. Promotion can be as simple as mentioning it in your social media updates, adding the address to your email signature or including it on your business cards. Don’t forget to do promote your blog within the blogosphere when you start making conversations with other blogs and businesses.
The topics you choose to cover will influence the followers of your website. Whether you’re publishing tutorials, writing interest pieces or guides, focus your audience down – not only will this help you in the marketing of your website, but it will help you figure out how you can make your content sharable.
Make it easy for visitors to share your content by integrating social media sharing buttons onto your blog. By doing so you are able to reach a much wider audience and even influence potential readers.
How do you drive more traffic to your blog?