Why Should You Be Using Instagram Marketing?

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Content MarketingSocial MediaTips / 11 January 2016

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When it comes to using Internet marketing for your business, there always seems be a new platform that comes on the horizon. Right now, everyone is talking about Instagram as the next best thing. This social media site has already reached 150 million users worldwide, and it’s easy to see why. Small and large businesses can use this platform to quickly gain visibility and reach their target audience. Here are some reasons why you should be using Instagram marketing for your business.

Your Instagram profiles can reach a wider market

In addition to the mobile app, users can also have a web presence through Instagram. This platform is available on iPhone and Android devices and provides a great collage that allows your audience to get a better idea about your business. Instagram lets you promote anything from products to services and conferences.

You can engage your target market with contests

Instagram is one of the most popular social media platforms for photo contests. You can easily create a contest-specific hashtag and ask your audience to use it when they submit their entries. Once the pictures are tagged, ask people to vote for their favourite photos before picking a winner. The main thing to remember is to post engaging contests that keep your audience interested. It is also a good idea to create contests to remind your followers why they should be following your brand – whether that’s to offer them exclusive content or prizes.

Instagram lets you enhance your branding

One of the reasons why Instagram has become so popular for businesses is the ability to edit images to convey emotions. This is done through filtering which you can use to enhance the images that relate to your branding. If your business is somewhat modern, you can use filters that highlight colourful images. Likewise, if your brand has a vintage focus, there are filters that allow you to add antique effects.

It’s not just for product-based businesses

You can share images of any project that you are working on as well as your clients’ locations, your workplace, and any other aspect of your business. In fact, everything you do can easily be documented through pictures. All you have to do is find creative ways such as short videos or make announcements to showcase your brand.

Track your analytics

Although there are no apps that let you track your data with Instagram, the site still allows you to monitor your posting times and keep track of your gained and lost followers. Knowing your analytics is extremely important when it comes to using them as part of your social media campaign.

Are you thinking about embarking on Instagram marketing? Please leave your comments below..

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