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LinkedIn Publishing Tool

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Big news in the LinkedIn camp this week, the LinkedIn Publishing Tool is seeing more utilisation. The previously ‘influencer only’ tool for publishing longform posts is now available to all every single user within the LinkedIn network.

Ryan Roslanksy, LinkedIn’s Head of Content Products has commented: “We’re really excited to actually open up this publishing platform and start to draw some of that experience, knowledge, and insight out of these members and onto the LinkedIn platform to share at more of a massive scale”.

These user-generated, detailed posts can be viewed straight from a public profile. Whilst in its limited phase, these posts generated approximately 31,000 views when distributed by the platforms ‘Influencers’. The success of the feature coupled with proof of its effectiveness to engage with a large amount of people was the driving force in persuading LinkedIn to make the feature readily available to all.

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Much like Facebook, LinkedIn is looking to feature higher quality content in its feeds more often. Cutting out the spam and generally making following your feed a more worthwhile endeavour. Rolansky added that the network would feature quality content such as this to widen its exposure in front of relevant audiences. One of the other main aims of this project is to drive more people to start using the platform. The introduction of Pulse news and Showcase Pages were previous punts to try and kick start a larger user base but perhaps haven’t been as successful as LinkedIn developers would have liked.

All users with access to this new publishing tool should notice a small pencil icon has appeared to the right of their share box. Clicking the pencil will open up a screen which allows users to compose their content, whilst also giving them advanced customisation tools such as the ability to add links and edit fonts. When published, the article can then be viewed without the reader having to venture onto another website to read the whole thing.

The Limiting of the publishing option to influencers was put in place to keep feed clutter to a minimum. Rolansky doesn’t believe that giving all users this power will be detremenal however, and that it won’t undervalue influencer content.

If you want to read the full transcription of what Rolansky had to say about this change, click here.

So will you be making use of the new feature? Do you think it’ll help or hinder in improving the quality of LinkedIn feeds?

Get discussing in the comment section below! 

2 thoughts on “LinkedIn Publishing Tool

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