Social media marketing has got to be one of the most effective ways of gaining recognition, sales and a reputation for your business in the digital age. The funny thing is, there are still a large number of business owners, managers, and directors that are still not taking advantage of this revolutionary new way of marketing. Gone are the days where you needed to print off thousands of flyers to gain any interest in your business, we now have access to customers, clients, and potential business partners from all around the globe, at our fingertips.
A great example of capitalising on this vast access is to utilise social networking sites, such as Twitter to your advantage. We are going to focus on live tweeting an event in this article, and the benefits it can bring to your business.
What Is Live Tweeting?
Live tweeting allows you to share whatever is happening at your event, e.g speeches and quotes that may be heard, and generally any information unfolding as part of the event. With the use of hashtags, you can reach a large audience that could lead to increased traffic to your website.
How Can This Benefit Me?
Gain website traffic – The great thing about live tweeting is that you are able to create a hashtag for the event, to gain interest from potential website visitors. Combining the hashtag with existing trending hashtags can be a great way of attracting people that may not already be familiar with your business. Just make sure that any trending hashtags that you use are relevant to the content that you are posting, and add your own specific event hashtag too.
Inform others of your services or products – You can use live tweeting to promote awareness over your product, brand or services by making important announcements on Twitter throughout the event. For example, you may want to tweet about competitions and giveaways, it’s a good idea to use hashtags to your advantage. Competitions and giveaways are a great way at generating interest towards a new product, brand or company.
Using twitter to target journalist interest – Before the event, gain any information that you can of any journalists or bloggers that will be in attendance. Be sure to follow their Twitter accounts throughout the event and retweet anything that you think could be beneficial to your business marketing and promotion.