As mobile usage has soared, mobile web design has now become an essential part of the website development for many businesses. There are key areas to focus on when optimising the design of a mobile website.
An awareness of the specifications of popular mobile devices can help when determining the most appropriate screen resolution. Mobile web pages should also be broken down into smaller portions and text placed in a single column which can be scrolled down and read easily. As there’s less content required on a mobile website, the quality of the content can be enhanced.
A simple design will aid usability when it comes to navigation and text links should be utilised to reduce the drain on resources. Short URLs, radio buttons and lists are effective as this will reduce the need for the mobile user to type in a lot of information. Pop ups should also be avoided as they are likely to be unsupported on mobile browsers and can also be unpredictable.