Social media marketing has got to be one of the most effective ways of gaining recognition, sales and a reputation for your business in the digital age. The funny thing is, there are still a large number of business owners, managers, and directors that are still not taking advantage of this revolutionary new way of marketing. Gone are the days where you needed to print off thousands of flyers to gain any interest in your business, we now have access to customers, clients, and potential business partners from all around the globe, at our fingertips.
A great example of capitalising on this vast access is to utilise social networking sites, such as Twitter to your advantage. We are going to focus on live tweeting an event in this article, and the benefits it can bring to your business.
What Is Live Tweeting?
Live tweeting allows you to share whatever is happening at your event, e.g speeches and quotes that may be heard, and generally any information unfolding as part of the event. With the use of hashtags, you can reach a large audience that could lead to increased traffic to your website.
Local SEO optimises local results for search engines but myths exist that need to be dispelled if local SEO is to be properly understood. Here are the most common myths, followed by the reasons why they’re untrue!
1. If you don’t claim your local page, your business won’t be visible online
This simply isn’t true because if you do nothing to your local listing, your verification status is unlikely to affect your ranking.
2. Removing a “My Business” listing on Google deletes your entire Google listing
If you delete your local listing it becomes unverified but doesn’t completely disappear. It will continue to appear on Google Maps and in search results provided the details and categories are intact.
3. Google views ‘Professional/Practitioner’ as duplicates, hence, they can be removed
Listings are often created by Google for professionals in public-facing roles, e.g. doctors, therapists and lawyers. However, some professionals try to erase these. The truth is, Google will only delete them if the person isn’t in a direct public-facing role, e.g. an administrator.
4. Relocating your business means you have to close your listing for your previous location
Google My Business & Google MapMaker …
Keyword research, if done in the right way, is not an extremely complex process. Discovering new keywords and understanding their value involves several useful toolkits, which work with different sources to make the process a success. Choosing the right keyword for a website is not a complicated process as many people would imagine. All you need is the right information and tools to guide you through the process.
Use different sources for keyword suggestions
The first mistake many people make while searching for keywords is to use a single source. For instance, many people go to AdWords or Suggest and SEMrush. Although these sources may have accurate data, there are several pieces of data that you can collect from each, which you can connect to get a final answer to your question. The most recommended tool now is the Keyword Explorer, which was launched recently to offer all the functions contained in other tools. Therefore, if you want to spend less time on different tools you can rely on the Keyword Explorer by Moz.
Sort keyword metrics depending on goals
While dealing with keyword metrics, you need to be data-driven. This involves taking all the keywords from each metric and …