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Blog Posts - 17

The Benefits of Using Youtube for SEO

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Youtube has become a powerful way of getting your business noticed on the various search engines. These days, search engines such as Google like rich content, so embedding Youtube videos on your site will earn you bonus points and boost your ranking. Youtube videos rank in their own right too, as can be seen from the videos that pop up in search results when you type in a query. To reap the SEO benefits Youtube has to offer, there are a few things you need to do:

  • Title your video with a short description using keywords and include your business name at the start of the title.
  • Tag your video with relevant keywords or keyword phrases based on the types of queries you anticipate users making.
  • Write a description for your video including your business details and, once again, use strong keywords.
  • Transcribe your video for people who are unable to hear the content. Google rewards content that provides an enhanced user experience, including transcription.
  • Geotag your video in the ‘Advanced Settings’ area of the Youtube Video Manager as Google will save your location details which can be used as a relevant search criteria.
  • Associate your video with your Google

Should You Use LinkedIn for Recruitment?

Business people waiting for job interview

Should modern, forward-thinking businesses consider using the professional and social network LinkedIn for recruiting? A number of business experts have recently voiced their views that it is no longer sufficient to post new vacancies only on conventional jobs boards. Although good old-fashioned recruitment advertisements continue to be effective, largely, the world of job recruitment is steadily changing and becoming more specialised.

New trends include moves towards algorithms that target specific profiles and individual skill sets, coupled with the power of social networks and the increased use of mobile devices. LinkedIn is powerful not only for attracting ideal customers but also new job applicants. It also provides a straightforward means to highlight your company or business online; LinkedIn Recruiter is particularly well suited for larger companies that find themselves who always keeping an eye open for new employees with top talent. Recruiter gives unlimited access to complete individual profiles, with advanced searches by various candidate criteria. Notably, some of this powerful functionality is limited in the free service.

Many businesses have reported success using LinkedIn for recruitment, especially for establishing contact with professionals who might otherwise not be easy to find through conventional means. Fifty InMails are allowed per month/subscriber; these …

Why Should Your Business Be Using Google Maps?

City map with some location tags

According to a recent report by Google, a whopping 97% of consumers will search for business information online. While a website acts as a 24/7 calling card for your business, there are several other things you need to set-up in order to have a strong online presence. Google maps is a powerful tool for business owners, particularity for anyone who owns retail-based businesses or restaurants. We reveal three reasons why every business needs to be on Google maps.

In order to have your business registered on Google Maps, you will first need to ‘claim it’ on Google Places. The Google places for Business tool lets you search for your business name and address, as it may already be registered by Google. If it is not showing up, you can follow the step-by-step instruction to register your business, and then claim it. Double check that all of your business information, links, opening times, and location on the map are up to date before you submit. Registering and claiming a business is free of charge, but you will need to have a Gmail account.

Attract New Customers

Perhaps the most obvious of benefits, is that a listing on Google Maps will instantly …

How to Write Perfect Web Copy

Typing Laptop Successful marketing’s more than just a presentation of facts! Website content must sparkle like a gemstone, engage customers and reinforce brand.

But flowery writers beware! The best content’s actually very simple. The web’s a place for users to achieve goals and, faced with considerable choice, if you fail to capture your audience, a mouse click will direct them away to your competitors.

First Impressions

Your customers will quickly assess your site, deciding whether or not to stay. Attention-grabbing headlines matter but most users are content scanners for key words and phrases. Complicated writing and clever meanings are hard to understand, jargon’s mystifying but perhaps the biggest offender are boastful/clichéd claims rooted in your own opinions.

Don’t be fooled, however, into thinking your text should be so simple it’s boring. There’s a skill to making a simple message engaging and attention grabbing. For example:

“We buy and sell used cars” isn’t as engaging as “We’re wizards in the second hand car market” yet the messages are basically identical.

Search Engine Optimisation (SEO)

Keywords, titles and tags are attractive to search engines but there’s a skill using them. Keyword stuffing in your text is penalised by Google as duplicate content. Google likes …