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Blog Posts - 17

What is Conversion Rate Optimisation?

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Conversion rate optimization (CRO) turns your website visitors into actual customers and this can happen on any page on your site including your blog page as well as on social media. CRO is the process of making your site hit the right mark, to increase the chances that your visitors will complete a specific action, such as buying something. The important elements of CRO are:

Segmentation

CRO should focus on trying to convert those visitors who are most important, i.e. those who intend to make a purchase. Targeting this group is known as segmentation, as opposed to a broad-brush approach by trying to optimise your site to convert everyone.

Content & Design

CRO can be achieved using marketing software to create smart content for specific visitors, reinforced through a targeted call to action. Good content needs to be focused, using concise, descriptive language and selective words. The design of your pages can also be tested and changed to see what works best. A design test should include page layout, colour, alignment and other factors which can impact on the number of clicks you get. Running A/B tests to determine what works best is an effective way to increase your conversion …

Using Google Plus for Your Business’ Internal Communications

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Communication in business is fundamental, and there are various ways to facilitate it. Google Plus is one of the platforms that companies use nowadays for their internal communications. A lot of people know about Google+ and know it’s an incredible social platform, but its functioning goes beyond that. Employees of a company must find a way to communicate with one another. There are some motivations why Google Plus is a good alternative for that.

It’s Free

The market is not short of tools for business communications. As a matter of fact, there are so many options that picking just one is nearly impossible. However, most of these tools require money. Businesses have to pay for packages to get the features they need. Google Plus offer users an incredible platform at no cost. As a company, you can certainly appreciate that.

Multiple Features

Google Plus comes with numerous features that are built-in. Business communication is not just about interactions. People look for so much more when picking a communication tool. For instance, there is an event calendar that you can use for better organisation. There are other features like Hangouts and Collections that you can benefit from.

Hangouts

Hangouts on Google …

A Beginner’s Guide to Affiliate Marketing

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Affiliate marketing allows people to promote and sell products online. This is an easy way to generate traffic towards a blog or website. The basic concept of signing up for this network is to find products within your niche. Here is a beginner’s guide to affiliate marketing and what you need to know to get started.

Benefits of affiliating

For publishers, affiliate marketing offers many benefits. It generates additional revenue and boosts association through selected ads. For advertisers, affiliating is a great way to promote products and services. Your efforts are rewarded with a commission payment for every referral or sale. This type of marketing strategy is highly cost-effective and scalable.

How can you become an affiliate?

You can either join this network through an advertiser’s website or accept new members onto a programme. If you choose to sign up with a few advertisers, they can advise you on how to select the right brands to promote.

Choosing the right products

When you are first starting out, you may become inundated with different products for advertising. It is best to do a little research on these products before promoting them. If you wish to reach out to a large market, …

How to Grow Your Business on LinkedIn

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LinkedIn is one of the world’s largest social media sites with millions of professionals under one roof. Businesses can easily target the right people to build brand advocates and gain followers. If you want to use LinkedIn to grow your business, here are some effective methods to try.

Convert your existing customers into followers

Your existing customers already know about the service or product you offer. Through LinkedIn, you can give them an opportunity to share their positive experiences by following your Company Page. Link your page into the forums and create a company blog to quickly capture the prospective customers who visit your website.

Complete your profile without overexposing your identity

Your business profile shouldn’t consist of old or irrelevant information about your brand. Make sure you include current details of what you’re doing now such as where you’ve worked and what you do in your role. No-one wants to know when your birthday is or what your hobbies are when they review your company profile.

Make quality connections

Before you send a potential customer a request to connect, make sure you check their profile first to see if they are legitimate. Look for a professional photo and at …