Blog Posts - 2

Why PPC is Important for Your Business

If you have a modern business, creating an on-line presence is no longer an afterthought – it’s now one of your main concerns. It’s not just about creating a proper website anymore, but also about getting it in the front of potential clients.

There are essentially two approaches to generating website traffic: organic (SEO) and paid (PPC). Generating organic traffic involves taking the time and effort to get noticed by search engines and social media users; generating paid traffic involves taking the money and effort to instantly put your website in front of the right Internet users.

Effective digital marketing always relies on both organic and paid strategies woven together for best results. Both of these methods have their strengths and drawbacks, and both are mandatory tools in your marketing arsenal. For this article, we’re focusing specifically on why buying traffic is so important and how you can use it to your advantage.

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The Fastest Way of Generating Targeted Traffic

The most obvious benefit of PPC (pay per click) traffic is the speed; there is simply no faster way to get targeted website to your website, with the obvious drawback that you’re effectively paying per each click that brings a

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The Biggest Google Algorithm Updates in 2017 and Their Implications in 2018

Google are famous for constantly implementing new updates in order to improve their search result listings for users. They do this by punishing spam or low-quality websites, and promoting those websites which provide valuable, authority content. Of course, there are a whole load of other factors that come into play when it comes to Google’s closely-guarded algorithms. However, marketers and business-owners can try to stay on top of these changes by following announcements and updates released by Google and well as through ‘unconfirmed’ sources.

2017 was certainly a big year for algorithm updates. From increasing meta description lengths to penalising interstitials, we reveal the biggest algorithm changes for 2017 along with their implications for the coming year.

Interstitials

The first announced update of the year, which Google provided fair warning for, was the penalising of interstitials. This applied mostly to mobile searches; websites viewed on mobile devices were penalised if they had ‘intrusive’ interstitials. This led to many websites choosing to remove them all together, although it provides more difficulty for age-appropriate websites that need a verification check. Many focused on creating more enticing opt-in boxes on their website as a way to get more people to sign-up without the …

Chrome will soon mark all unencrypted pages as ‘not secure’

How secure is your website? That’s a question that will soon be on the lips of all Chrome users, as Google has announced that in just a few months, it will be marking all unencrypted sites as “not secure”. That means that every site which uses HTTP rather than HTTPS will carry a worrying “not secure” warning at the side of the address bar, alerting users to potential risks.

What is HTTPS?

This update is a feature of Chrome 68, due to be released in July 2018. It shouldn’t come as too much of a surprise, as for years Google has been using various methods to encourage the switch to HTTPS. HTTPS, a system which prevents third parties from accessing data from websites, is not a Google initiative, but it has been heavily pushed by the search engine giant. The protocol adds an extra dimension of security to HTTP by using an SSL certificate (Secure Sockets Layer). This ensures that the connection between browser and server is encrypted, and therefore secure.

The security promised by HTTPS is particularly important for e-commerce sites, or any site that involves users entering personal login information. Since 2016, websites which still use HTTP for

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