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Blog Posts - 21

How to Drive Traffic to Your Site Using Instagram

Instagram Food

The rise of visual social media platforms such as Instagram, Pinterest and Vine has really changed the way that businesses approach their content marketing strategies. Although voice is a major part of getting your business’ ideas heard, visual communication such as images of products and memes relevant to the industry can also give your customers an instant idea of your services.

For a twist on traditional strategies why not try our easy guide to driving traffic to your website using Instagram.

1. Be Exciting

The first rule for producing engaging and enticing content is to make something that you’d be excited to read or look at. Although it might be tempting to fill your profile with images of your business’s new products be weary of its ability to look almost completely like spam.

Be creative with the ways you choose to display your products and consider relating your posts to the seasons, national holidays or even viral news stories.

Entice your followers by giving them exclusive looks at your products and services. Make the feel exclusive and they’ll keep returning to your profile.

2. Use Hashtags

Just like Twitter and Google+, hashtags are a great way of organising posts and …

5 Ways to Improve Your Content Shareability

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Whether you’re writing a weekly blog or sending out daily social media posts ensuring that your content is sharable is essential. There are many advantages of upping your content game including increasing website traffic and engagement across each of your different platforms.

1. Be Visual

Many people scuttling around on the internet become excited at the prospect of an interesting and funny image. With the rise of viral content such as memes, visually enticing videos or images will grab potential clients’ attention, and fast.

If you’re looking for a truly unique way of making your content sharable, why not try creating your own original (maybe even hilarious) visuals? The sheer ubiquity of programmes such as Photoshop make it a lot easier nowadays to produce something new and exciting, so put those stock images down, and step away from the clip art.

2. Decide on a Good Title

If you’ve used the internet in the past few years you’ll know about the huge influx of list and how-to format posts making their way around people’s newsfeeds. Websites like Buzzfeed and Mental Floss receive high levels of traffic by hooking readers with a funny and engaging headline. Posts containing numbers (’10 Things …

A Beginner’s Guide to Facebook Insights

canstockphoto10177889Facebook Insights is a useful little tool that business pages can use to manage their pages more efficiently. Insights is accessible by all of the administrators so that they can all see how business is going. A great device for keeping on track of whats performing well and what’s not. You’ll find two types of Insights that you can use:

User Insights

This shows you things like your total page likes/number of fans, daily active users, new likes and unlikes. You can also see where those likes are coming from, the demographics and your page views.

Interactions Insights

This one lets you see your daily story feedback i.e. post likes and/or comments and your daily page activity such as mentions, wall posts and reviews.

Getting Started

You’ll find Insights on your business homepage. It’s located in the top left hand corner, where you can click the button named “Insights”. Once you’ve found it and clicked on it, you’ll open up a few little tabs, each displaying a little bit of information about your page.

The first tab you’ll see is the ‘Overview’ tab. This lets you see your post activity, generating statistics based on how many likes you’ve received, how …

What are the Benefits of Onsite SEO?

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Why SEO is so Important

SEO is crucial for any business and in most cases effective SEO is the difference between success or not. Search Engine Optimisation is not one simple task that should be performed, rather it is a package of work which has to be completed and continually monitored and changed in order to achieve the maximum return from your website. A poorly conceived SEO project will quickly flounder while a well thought-out, well-executed plan can allow you to flourish.

Onsite SEO is the Logical Choice

As far as marketing goes in modern business, SEO should be the first priority with more traditional forms of marketing coming secondary to that essential SEO work. Having this done onsite has a huge number of bonuses, but not least allows you to maintain full control over all aspects of your ongoing SEO requirements. When done effectively, a good SEO project will provide you with a wealth of data which you can use to further enhance your ongoing optimisation. Data from campaigns is one of the most valuable assets a website owner has, and when read properly, and appropriate action taken on problems revealed by the data, this has a hugely positive …