Google are famous for constantly implementing new updates in order to improve their search result listings for users. They do this by punishing spam or low-quality websites, and promoting those websites which provide valuable, authority content. Of course, there are a whole load of other factors that come into play when it comes to Google’s closely-guarded algorithms. However, marketers and business-owners can try to stay on top of these changes by following announcements and updates released by Google and well as through ‘unconfirmed’ sources.
2017 was certainly a big year for algorithm updates. From increasing meta description lengths to penalising interstitials, we reveal the biggest algorithm changes for 2017 along with their implications for the coming year.
The first announced update of the year, which Google provided fair warning for, was the penalising of interstitials. This applied mostly to mobile searches; websites viewed on mobile devices were penalised if they had ‘intrusive’ interstitials. This led to many websites choosing to remove them all together, although it provides more difficulty for age-appropriate websites that need a verification check. Many focused on creating more enticing opt-in boxes on their website as a way to get more people to sign-up without the …