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Blog Posts - 3

SSL

Why You Need an SSL for Your Business Website for 2018

Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data are properly protected.

Fortunately, tech giants such as Google are committed to keeping online users safe, and are bringing in additional measures to do just that. While it may seem as though businesses are constantly jumping through hoops to conform to ever-changing practices, the more care and attention that a company puts into data protection, the better the outcome for everyone. Businesses should aim to treat their customers’ personal information as carefully as they would treat their own.

You may have heard that SSL certificates are becoming essential for business websites, and this article aims to give you an overview of what this actually means.

Google is flagging websites as “Not Secure”

With the release of Chrome version 62, Google has begun to flag unencrypted websites as “Not Secure”. This means that if you don’t have an SSL certificate, Google Chrome users will see a

Do Google Posts Impact Rankings?

In today’s competitive business world, it can be argued that it’s more important than ever to have at least a basic awareness of SEO (search engine optimisation) and your SERP position (search engine results page). There are very few businesses that wouldn’t benefit from a higher and more obvious web presence and to climb those magical ranking charts, you have to put in at least a bit of an effort. Google search is a trusted and popular way of finding companies of all kinds and there’s a fair chance that your potential customers will look into using this method, to find a business just like yours. Your job of course, is to make sure they find you, instead of your competitor.

For those of you new to Google search rankings, you might be surprised that there is actually quite a lot you can do to make sure your site is fully optimised and accessible to all platforms. Google has gained its reputation from years of producing complicated algorithms and ever-changing popularity criteria, which would baffle the likes of most people. The exact nature of these are a closely guarded secret, not to worry though, as there are still many accessible

mobile-friendly-website-opt

The Importance of a Mobile Friendly Website in 2017

Websites have become an integral part of any business, whether an e-commerce business or brick-and-mortar. Marketers have realised the essence of having sites for easier marketing and interaction with clients. A large number of business owners, however, have been avoiding a very crucial aspect while building their websites; not making them mobile friendly. Some business owners and marketers might be ignorant of the essence of having mobile-friendly sites in 2017, but what are the importances of it? Marketers may not be reaching the intended number of audiences when they use websites which are not mobile friendly, but they may not be aware of this. Let’s break down some of the reasons why having a mobile-friendly website in 2017 should be top of the list while building an interactive business website.

Wide Coverage
The widespread of smartphones and other mobile devices like tablets has brought about a phenomenon where, since October 2016, desktop traffic has been overtaken by mobile traffic on the internet. This behaviour means that it’s easier to reach more people by using mobile-friendly websites than sites which are built around a desktop platform. Desktop traffic continues to decrease with the increase in mobile traffic with a predicted reach …

schema-markup-seo

Schema Markup and How it Boosts your SEO

This post will help you to understand what exactly Schema Markup is and how using it effectively can and will improve your SEO (Search Engine Optimisation). Learn how a simple piece of code can increase clicks on sites by making it easier to find.

So what is Schema Markup?
In simple terms, it’s a type of microdata or code that can be used by different search engines like Google, Bing and Yahoo! to effectively scan websites for information and terms used on your websites to deliver precisely what the searcher is looking for.

Who should be using Schema Markup?
To put it bluntly, everyone! No matter what the site, the markup system will benefit you. Whether it’s for a restaurant or business, news articles or events, the schema markup improves the odds of people that want to find your website and content actually finding it.
While it’s possible to use schema markup on every page of the website, it’s far more time consuming than a smaller site with less pages or someone planning the creation of a site.

How does it work?
Essentially, schema markup uses microdata to explain what your data means instead of just simply stating what it …