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Blog Posts - 3

Web Design Trends This Year

Every new year brings with it new trends in web design, and this year is no exception. You might be wondering what new wonders web designers have in store for you. The traditional way of doing web design is long gone. It is not only about a beautiful website; today, what matters is the experience the users get from it. Next is a glimpse of some of the trends to look out for this year.

Web Animation

Use of animation helps users understand concepts and interfaces better and easily. Many people want to understand what your web interfaces mean without having to spend endless hours since time is of the essence. What a better way to explain complex ideas than by using animations. They also make your website catchy and playful. One of such animations to look out for this year is GIFs. First, you might have seen them on Facebook and Twitter, but they are also gaining popularity in web design. The most important thing to remember is to add them in moderation because overdoing it will make your website heavy, thus take too long to load. Their main aim is to attract your readers’ attention. They also help …

Digital Marketing Trends For 2018

It’s common knowledge that a solid marketing plan is essential for any business to succeed. Yet while many businesses spend time creating a marketing plan, a small amount actually invest the time to regularly update it according to marketing trends, advances in technology and changes in the customer journey. There is no better time to do this than the New Year, so we’ve asked some of the leading marketers what the trends we can expect for 2018, so you can apply them to your existing plan for a successful and profitable year.

Master the Art of the Micro Moment

It’s no surprise just how much smart phones play a crucial role in the buyer’s journey. Yet statistics show that smartphone use and research is on the increase year after year. Whether a customer is choosing to purchase something small like a lipstick or a pair or shoes, to something that a huge investment such as a house or a car, they are now expecting to have answers to their questions at their fingertips. One study shows that a whopping 96% of all smartphone owners will reach for their phone to do research on their purchase before committing to buy. This …

google-adwords-bids

Are You Changing Your Bids Too Often?

Google Adwords gives you different ways to bid for your ads depending on the organisation’s objectives. Depending on what you are campaigning for, keyword bidding could focus on some different things including conversions, clicks, impressions or views. It determines your ad position in the Search Engine Result Page (SERP).

Once an individual runs a Google search, an auction is conducted by the system. The Adwords advertising system runs billions of sales daily which decides which ad to show and in which order they appear. Having in mind what you want to get with your ads, you have to make the right bidding decisions as that would mean the success or failure of your campaign (ROI).

While advertisers could take many approaches for keyword bidding, bid optimisation is always what they are aiming. Automated bidding is the best option as it efficiently generates the most returns and assures a high number of clicks, but of course, excellent results come at an equally high cost. With the limited budgets that advertisers have to work with, most of them opt for do-it-yourself option. This format also eliminates the risks involved when they pay for ineffective advertising. Losses are no option. They want results, …

SSL

Why You Need an SSL for Your Business Website for 2018

Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data are properly protected.

Fortunately, tech giants such as Google are committed to keeping online users safe, and are bringing in additional measures to do just that. While it may seem as though businesses are constantly jumping through hoops to conform to ever-changing practices, the more care and attention that a company puts into data protection, the better the outcome for everyone. Businesses should aim to treat their customers’ personal information as carefully as they would treat their own.

You may have heard that SSL certificates are becoming essential for business websites, and this article aims to give you an overview of what this actually means.

Google is flagging websites as “Not Secure”

With the release of Chrome version 62, Google has begun to flag unencrypted websites as “Not Secure”. This means that if you don’t have an SSL certificate, Google Chrome users will see a