Websites have become an integral part of any business, whether an e-commerce business or brick-and-mortar. Marketers have realised the essence of having sites for easier marketing and interaction with clients. A large number of business owners, however, have been avoiding a very crucial aspect while building their websites; not making them mobile friendly. Some business owners and marketers might be ignorant of the essence of having mobile-friendly sites in 2017, but what are the importances of it? Marketers may not be reaching the intended number of audiences when they use websites which are not mobile friendly, but they may not be aware of this. Let’s break down some of the reasons why having a mobile-friendly website in 2017 should be top of the list while building an interactive business website.
The widespread of smartphones and other mobile devices like tablets has brought about a phenomenon where, since October 2016, desktop traffic has been overtaken by mobile traffic on the internet. This behaviour means that it’s easier to reach more people by using mobile-friendly websites than sites which are built around a desktop platform. Desktop traffic continues to decrease with the increase in mobile traffic with a predicted reach …
This post will help you to understand what exactly Schema Markup is and how using it effectively can and will improve your SEO (Search Engine Optimisation). Learn how a simple piece of code can increase clicks on sites by making it easier to find.
So what is Schema Markup?
In simple terms, it’s a type of microdata or code that can be used by different search engines like Google, Bing and Yahoo! to effectively scan websites for information and terms used on your websites to deliver precisely what the searcher is looking for.
Who should be using Schema Markup?
To put it bluntly, everyone! No matter what the site, the markup system will benefit you. Whether it’s for a restaurant or business, news articles or events, the schema markup improves the odds of people that want to find your website and content actually finding it.
While it’s possible to use schema markup on every page of the website, it’s far more time consuming than a smaller site with less pages or someone planning the creation of a site.
How does it work?
Essentially, schema markup uses microdata to explain what your data means instead of just simply stating what it …
Voice search has become a popular method of searching for information online in recent years, owing to the various internet devices available such as personal computers where Microsoft users can rely on Microsoft’s Cortana app and Siri for the Apple Users. Big tech companies have also not been left behind; Google, for instance, provides voice search in two modes; voice assistance for Google Home gadgets and Google Voice Search in Android devices.
According to recent research by Hitwise, a high percent of online searches are conducted on a mobile device. Most internet users rely on a mobile device to browse online and find it convenient to use voice search instead of typing search parameters on their devices.
Among the SEO professionals, content and SEO is a primary concern owing to the rising use of voice search.
Using voice for internet searches is a highly debated issue among ground breaking SEO experts. At SMX West 2017 April, Benu Aggarwal had a public session regarding the matter, “Improving Content for Voice Search and Virtual Assistants.” In the session, she shared amazing ideas on how SEO specialists can begin considering and getting ready for an alternate kind of search methodology for voice searches.…