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Blog Posts - 6

How to improve your Search Engine Optimisation

Search Engine Optimization (SEO), is a technical, content, and Authority optimization strategy for a website, with the sole purpose of improving its rankings in organic search engine results pages (SERPs). All meaning better traffic and high conversion rate in general. There are three main concepts in Search Engine Optimization (SEO), these are Relevance, Discoverability, and Crawl-ability.

With that said, here are our top 10 tips on how to improve your Search Engine Optimization:

1. Keyword Research
This practice forms the first, primary step in SEO optimization. Research takes time to figure out the terms used by people or visitors on your site, these terms aid in making your page relevant.

2. Advice from SEO Sources Online
Choose the source of your information carefully. Trustworthy and Credible sites are important to consider; since there is far too wrong information scattered online often in SEO Forums.

3. Up-to-Date, Understandable web coding
This task is of utmost benefit to your site. This practice makes it easy for search engines to locate and understand your website. So up-to-date coding CSS (Cascading Style Sheets), should be used to diminish the extent of formatting in an HTML page code.

4. Plain, Simple & Easy to Use

The Importance of PPC for Business Success

 

 

 

 

 

 

 

PPC, or Pay per Click, as it is known in full is a mode of advertisement in which businesses usually pay some money to search engines and other selected marketing platforms in order to have their businesses, services or products displayed by the latter as advertisements. As the definition suggests, PPC advertising is not free and you may have to part with some considerable sums to achieve the results they you want. It is because of these advertising costs that many business owners end up asking the question- is it worth it? Is the money spent on Pay per Click advertising campaigns really worth spending? If you are such a business owner then you need to know that all online marketers generally agree that PPC advertising is the best online advertising channel for online advertising because of its returns on investment or ROI. Although you might have to spend money on the campaigns, the returns that you can get definitely outweigh the expenditure and make it all worth it.

Here are 3 other reasons why PPC advertising may be the right choice for your business;

1. Immediate results
Direct email marketing and SEO …

Why Your Business Needs an App

We live in the age of the mobile phone. It has reached the point where when we say “phone” we mean “hand-held computer, web browser, gaming device, personal assistant, calculator, and phone” and that only scratches the surface of what these devices are capable of. People have come to expect a dedicated application to exist in their pocket that will provide exactly what they need, be it weather forecasts, the latest news, social media, games or practically anything.

So what benefits will an app have for your business? Firstly it will improve your customer service. Your clients will have direct access to a dedicated system designed to help with whatever query they may have. For the questions that cannot be easily answered it is simple to have an external link allowing the user to connect to a dedicated help line via email or phone.

Your app will also constantly remind your customers that your business exists. This may not sound like much but it is vitally important. Every time the user goes through their list of apps to find a music player or web browser they will also see your icon. This serves to help make sure that they think …

Why Your Business Needs Content Marketing

Online consumers are self-directed and the right content can help resolve their queries and find answers to the problems they are facing in their professional or personal lives. An expert Content Marketing Service provider can help all sized businesses in increasing their follower base, increase the number of potential buyers and turn the potential buyers to actual consumers.

Some businesses wonder how content marketing services contribute towards acquiring increased customers. These specialised services dedicate specifically designed content in generating and projecting signals in the world-wide-web to establish business credibility, recognition and authority with the followers or the business community. This content marketing benefits further with the correct use of Search Engine Optimization. Because the content marketing mechanism directly involves and engages with the audience, this tool connects and establishes a relation with the audience at a magnitude which is not possible with other online promotion tools of digital marketing.

The other pertinent question that plagues a business is their maturity level for content marketing. Irrespective of the size and the age of the business, every business needs content marketing of a specific nature. A business might be new to content marketing, it may have out-sourced its business promotion or have …