In the highly competitive and quick moving world that we live in today it is exceedingly unlikely that a business will survive without promoting itself, usually in the form of paid advertising. The opportunities to reach thousands of potential customers are without limits, the forms of advertising vast. Businesses nowadays have access to a wide range of advertising platforms, from the well-known billboards of the pre-internet era to the expansive options of online marketing now available and, with one third of the Earth’s population expected to be accessing social media by 2020 (data obtained from statista.com), this is the platform that a business should focus on. At a more local level, 82% of adults in the UK accessed the internet daily or nearly every day in 2016 (data obtained from the Office of National Statistics) and, with 1.9 billion monthly users (socialmediatoday.com), it is clear that to gather more customers, a business has a lot to gain through advertising on Facebook.
Number of users aside, making use of social media to advertise has a wide range of benefits for businesses. Social media facilitates a company in increasing it’s social exposure. More and more people are accessing social media on their …
Do you want to maximise lead generation?
What are the benefits of hiring an SEO company? If you are looking at outsourcing your marketing functions then considering your SEO is a good starting point. We can help with the design, performance and productivity of your lead generation function and website. Ultimately if you can drive your marketing to become more efficient you will lower your cost of sale and raise revenue and profit. We successfully handle SEO in house however, if you are considering a change, there are some benefits to outsourcing that are worth highlighting.
Website design, functionality and performance
The website build and construction is critical to improving your chances of a higher and more consistent ranking. Competition for places on search optimisation results pages (SERPS) is fierce, it is critical that SEO is driving your business to your customer base. We will look at how your website is built to optimise the load speed, the number of keywords and the type of keywords. It is important to review how your website performs in comparison to your competition, do they feature higher in the SERPS?
Lead generation and the successful functionality of your website is …
Search Engine Optimization (SEO), is a technical, content, and Authority optimization strategy for a website, with the sole purpose of improving its rankings in organic search engine results pages (SERPs). All meaning better traffic and high conversion rate in general. There are three main concepts in Search Engine Optimization (SEO), these are Relevance, Discoverability, and Crawl-ability.
With that said, here are our top 10 tips on how to improve your Search Engine Optimization:
1. Keyword Research
This practice forms the first, primary step in SEO optimization. Research takes time to figure out the terms used by people or visitors on your site, these terms aid in making your page relevant.
2. Advice from SEO Sources Online
Choose the source of your information carefully. Trustworthy and Credible sites are important to consider; since there is far too wrong information scattered online often in SEO Forums.
3. Up-to-Date, Understandable web coding
This task is of utmost benefit to your site. This practice makes it easy for search engines to locate and understand your website. So up-to-date coding CSS (Cascading Style Sheets), should be used to diminish the extent of formatting in an HTML page code.
4. Plain, Simple & Easy to Use …
PPC, or Pay per Click, as it is known in full is a mode of advertisement in which businesses usually pay some money to search engines and other selected marketing platforms in order to have their businesses, services or products displayed by the latter as advertisements. As the definition suggests, PPC advertising is not free and you may have to part with some considerable sums to achieve the results they you want. It is because of these advertising costs that many business owners end up asking the question- is it worth it? Is the money spent on Pay per Click advertising campaigns really worth spending? If you are such a business owner then you need to know that all online marketers generally agree that PPC advertising is the best online advertising channel for online advertising because of its returns on investment or ROI. Although you might have to spend money on the campaigns, the returns that you can get definitely outweigh the expenditure and make it all worth it.
Here are 3 other reasons why PPC advertising may be the right choice for your business;
1. Immediate results
Direct email marketing and SEO …