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Blog Posts - 9

Why Social Media Marketing Is Vital For Businesses

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With 684478 shared pieces of content on Facebook, 3600 new photos on Instagram and 100 hours of video every minute of every day, social media is a tool that simply can’t be ignored. There are 1 billion “likes” on Instagram daily, 2 new members joining LinkedIn every second and a whopping 320 million active users on Twitter per month.

And those statistics won’t make a halt when it comes to consumers: 97% of shoppers search online for local businesses, while 93% of buying decisions are influenced by social media. A well-managed social media presence is vital for any business and will not only widen customer reach, engagement and word of mouth, but also increase lead-to-close rates by up to 100%.

Why Social Media is a must

Utilising social media will support the effective growth of a powerful, engaged and committed consumer community that in turn will

– Rely upon & trust the Business
– Remember the Business
– Recommend the Business
And most importantly
– Repeat to purchase from the Business

Building meaningful relationships is the core pillar in any social media strategy and the key to achieve all of these “4 R’s”. Social …

The Importance of Google Map Listing

In this day and age, it’s imperative to never underestimate the importance of an online presence for your small business. Gone are the days of phone book listings and directories and in their place are Google search results and optimised map listings. Taking advantage by claiming your listing, now more than ever, can mean the difference between success and failure when competing against other local businesses and there are a few key ways that this comes into play.

The example below is for seo cardiff as the search term which brings up the map below.

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Appearing On the Google Network

Once you register your business with Google’s My Business portal, your business is officially added to the Google network. This includes Google Search, Google Maps and Google+. With Google topping the list of the world’s most popular search engine, having your business information on their network means you’ll be front and centre when potential customers are performing a search or even using Google’s own social network. Your business will also appear in Google Maps—a valuable alternative to written directions or word of mouth.

Correct Business Information

For potential customers, when …

The Power Of Remarketing

Digital remarketing, also known as retargeting, is one of the most powerful tools anyone can have in their digital marketing strategy; yet there is still some resistance to using this method of converting leads into sales. Some critics of this spectacularly successful strategy claim that remarketing is intrusive, but results suggest that it is regarded by consumers as quite the opposite.
Google suggest that 90% of visitors to product websites move on without completing a purchase. The reasons for this will be various, but some may be that the product’s home page did not provide sufficient information, or lost the viewer’s interest too quickly. Remarketing addresses the reasons for potential customers not completing purchase on initial visit. Repeated exposure to advertising material, based on the viewer’s previous browsing habits, often results in customers making a purchase.

Remarketing advertisements are not unwanted as they relate to something that a potential customer has previously viewed. They are very much custom-created to fit in with an individual’s browsing habits and shopping preferences, and are therefore often more welcome than some would anticipate. The repetition of advertising about a product helps the potential customer to become familiar with it over time, thus decreasing the …

Social Media Predictions for 2017

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Social media is big. Really big. So big that unless you have lived under a rock for the last few years it is impossible not to notice it.

This year a study discovered that in 2016 there was about 2 billion users of social media. With numbers like that it is no surprise that nearly all companies dealing directly with customers or other businesses seek to engage their target audiences using social media tools. However, despite more and more people signing up to and using social networks it is still a difficult challenge for companies to connect with the people they want to get their messages to.

Only a few years ago companies spent very little on social media advertising as it was relatively easy to reach out from Facebook or Twitter and build an audience of followers. But times have changed and now without investing heavily in social advertising it is increasingly unlikely a brand will get noticed at all in the enormous and rapidly growing fields of social media.

If anything, 2016 has shown us that the future is nearly impossible to predict and things can change rapidly. So, what could be in store for the future of …