Selfie – Word of the Year 2013

‘Selfie’ – the term that has made it possible to post frequent self-portraits on social media without seeming absurdly vain. Yes, we’ve all seen them: the so-called casual ‘no make up’ selfie, the pouty close-up, the high-angle shots of ripped male bodies captioned ‘been to the gym’ and the double portrait shots of friends pulling faces. Even celebs have got on the bandwagon with Jessie J, Justin Bieber and Ellie Goulding just some of the names guilty of a good old take-your-own-picture.
Girlfriends SelfshotYes, selfies have been cluttering up our social media channels for a while but now the slang word has reached new heights as it has been named Word of the Year by the Oxford English Dictionary.
This award celebrates how English speakers adapt and invent their language according to social, political or technological changes and trends. To qualify, a word must have become prominently popular within the past year. So, how did the selfie’s rise to fame begin?
The term originated over a decade ago in 2002, ‘down-under’ in Australia, when a young drunk used the slang online to describe a self-portrait. Since then the word has grown in momentum, to coincide with the introduction of front-facing cameras on phones, apps such as Instagram that enable one to beautify their portrait with an effect and the increased use of the hashtag. In 2012 ‘selfie’ became known as a buzzword and in the past year the word has gone madly mainstream with its use in the English language increasing by a massive 17,000%.
Now, over 51% of the UK have taken a selfie with a surprising 29% of this lot ‘selfie-ing’ over the age of 65. Plus, Facebook is still the most popular platform to share with 48% posting their selfies here compared to 9% on Twitter and 8% on Instagram.
Our social media world is exploding with images of people’s faces but what’s next? Are we to live in a world where our language deteriorates into a litter of slang and abbreviations or is this all part and parcel of good, modern change?

MORE ARTICLES

Is Google Losing Favour With Audiences? Perhaps It’s Time to Optimise Your Website for Bing

02 May 2018

For many years Google has been the one search engine that businesses focused on. However, there are signs that the tide is changing and consumers are choosing to use other search engines instead. In the UK, Google still manages to catch the majority of the market. However, Bing and Yahoo enjoy a combined market share […]

READ MORE

Why You Need an SSL for Your Business Website for 2018

08 Dec 2017

Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data […]

READ MORE

Top Digital Marketing Trends for 2016

05 Jan 2016

The way consumers browse and buy products and services is evolving at a fast pace. If you want to market your business effectively, then you need to keep up with these changes and constantly adapt the messages you are sending out and the channels you are using for your marketing. To help keep you up-to-date, […]

READ MORE