Are you looking to improve cost effectiveness of your media buys? Did you ever wish you could precisely choose your target audience and pay only when your message is seen? If so, you need to start using Google Adwords today. Once you do so, you will quickly realize just why this advertising platform was paramount to Google’s roaring success: because it works brilliantly.
This article will point out the biggest reasons why modern business owners will be at loss for overlooking this advertising platform.
Dip your toes gently
Much unlike a typical advertising agency, Adwords gives you full control and allows you to gently dip your toes in terms of initial investment. Since this is a PPC (pay per click) platform, you are only charged when someone clicks your ads. While setting up your campaigns, you have a very precise control of your maximum budget, maximum cost per click you’re willing to pay, and many other variables. It takes as little as £50 to get started with your first campaigns and the system is simple enough to learn the basics within an hour or two.
Pay as you go
The nature of this platform is such that once you set up your campaign, you can pause it at any time or have your ads show up almost instantly across the vast network of websites availing ad space through Adwords. This means you can pay as you go and move things as quickly or as slowly as you like. You don’t have to compromise either your funds or your time, and you can freely pace yourself while exploring and testing this astoundingly flexible platform.
Access superior analytics
If there’s a feature that never fails to impress new advertisers is the superior suite of data analytics tools availed by Google. Using this data, you can access tremendous insights on your audience and consumer base. You can learn where your clients are coming from geographically, which parts of your website produced more profits, and many other variables that will allow you to keep improving the effectiveness of your ad campaigns over time.
Scale your investment
With the massive traffic available from Google in nearly all verticals, you get very ample room to scale your investments once you’ve struck a profitable campaign. This means you can get started without compromising your budget, and slowly grow your efforts as you better understand your audience and the keywords they use while searching on-line for the products and services you sell.