When it comes to securing a prime search engine spot, building a portfolio of authoritative backlinks is key. Matt Cutts, director of Google’s webspam team, has frequently stated that Google uses backlinks to assess the quality (and value) of individual websites. We take a thorough look at the SEO art of link building
Put simply, link building involves the owner of another website posting hyperlinks to your products or content. The quality of the site which links to your own has a direct impact on Google’s understanding of your online value and worth. To illustrate: a hyperlink to your website from CNET (or a major news organisation) is much more valuable than a link originating from an unknown blog or an online directory.
Why are backlinks soimportant?
When assigning page rank Google’s search engine algorithm takes into account the number of backlinks pointing to your website. In Google’s eyes, every link to your website from another leading site is a vote of confidence; evidence that the information you provide is highly favoured and effective.
How to build backlinks
When looking for backlink opportunities, it is vital that you identify specific aspects of your business that would …