029 2051 9020

The Beginner’s Guide to Link Building

Tag Archives: Backlinks

The Beginner’s Guide to Link Building

Link Building Focus

When it comes to securing a prime search engine spot, building a portfolio of authoritative backlinks is key. Matt Cutts, director of Google’s webspam team, has frequently stated that Google uses backlinks to assess the quality (and value) of individual websites. We take a thorough look at the SEO art of link building

Link Building

The basics

Put simply, link building involves the owner of another website posting hyperlinks to your products or content. The quality of the site which links to your own has a direct impact on Google’s understanding of your online value and worth. To illustrate: a hyperlink to your website from CNET (or a major news organisation) is much more valuable than a link originating from an unknown blog or an online directory.

Why are backlinks soimportant?

When assigning page rank Google’s search engine algorithm takes into account the number of backlinks pointing to your website. In Google’s eyes, every link to your website from another leading site is a vote of confidence; evidence that the information you provide is highly favoured and effective.

How to build backlinks

When looking for backlink opportunities, it is vital that you identify specific aspects of your business that would …

What Makes a Good Website?

websites laptops workThere’s no secret trick to a web page that will bring customers back again and again, but there are certain steps you can take to greatly improve your site. One of the key things to consider is making the site as user-friendly and accessible as possible. Your site should have a simple, easy to use navigation interface, as well as pages that load quickly and tell your visitors what they need to know up front. It should be full of great content, regularly updated, intuitive and, through a combination of these factors, provide you with a decent visitor-customer conversion rate.

If your website is for a business, you should strive to make it appeal to your ideal customer. Visitors to your website are primarily hunters, looking for select information, and if they can’t find it on your site in a matter of seconds, they’re likely to take their business elsewhere. By imagining what it’s like to be the customer you’re targeting, and dealing with every query they could possibly have about your products or services, you’ll be able to build up an important trust between you and your customer base. This can be much more effective in gaining and retaining …