Email marketing is a unique branch of advertising in that nearly all companies, from a single person start up to a multinational corporation, will use it in some manner. The versatility and ease of access mean that every business should have a focused approach to email. Not convinced? Here are ten of the top benefits email marketing can offer.

1. Low-Cost

In terms of return for investments, its hard to beat email marketing. Email lists can be set up for free and potentially reach thousands of interested consumers. The lack of traditional overheads like paper or delivery mean email is top dog in terms of price.

2. Targeted delivery

People rarely ask to receive advertisements, but by signing up to stay connected with your brand they do just that.

3. Segmentation

With easy to use tools, emails can be directed to certain subgroups while avoiding others. This is a great way to target specific individuals, such as residents of a country. Advertisers often pay a premium for this type of service which email marketing offers at the click of a button.

4. Calls to Action

A tempting email can be a real boon to impulse purchases. No other medium can …