The benefits of a responsive website design (RWD) are huge when looking at marketing your business online. With 4 out of 5 consumers shopping on smartphones worldwide, being able to cater for multiple platforms and target mobile users specifically is really important especially if your company uses SEO as a key aspect of your digital marketing strategy.
Having a website that is mobile friendly is an essential in a world where such a large percentage of users access the internet through mobile devices such as tablets and smartphones.
1. Google Loves Responsive Web Design
As companies that rely on their online presence as much as they do their physical one, making your website adhere to Google’s rules is rather important. The world’s largest search engine understands that as well as making it an easier and more enjoyable experience for users, responsive website design also means that all content is accessible via a single URL. This means that no difference is made to your page rank and enables you to build a stronger backlink profile for both desktop and mobile searches.
Regardless of device, responsive design websites share the same HTML which makes easier and more efficient for Google to crawl, …
As internet marketing grows, businesses are more concerned about being seen in a vast online marketplace. With easy access to social media, companies are creating Twitter, Facebook and Google+ accounts every day with the hope that someone will find them and buy their products or services.
What is SEO?
SEO stands for search engine optimisation, a process which involves optimising your presence online with a view to get more engagement or drive sales. The benefit of optimising your websites, blogs and even social media profiles can be vast in terms of ROI and reaching customers who you wouldn’t necessarily have.
What are the Benefits of SEO for Small Businesses?
As well as extended online visibility, SEO is brilliant for creating a more user-friendly website. By focusing the core themes of your company you can enable customers who would benefit from your business to find you easily.
SEO will also help you gain better search engine result rankings. As a rule an individual will only scroll through up to three separate pages of results before losing patience. If you are lucky enough to be in those first three pages, good for you, if you’re not, you need a better, more concentrated …
Pioneering products and services from well-established brands can be difficult to compete with but this doesn’t mean there aren’t strategies to help start-ups and small businesses stay in the game. Google, Bing, Yahoo and other search engines are the first stop for consumers seeking information, products or services online. And search engine optimisation is the only way to ensure that your business is there to be found.
According to a study by Vocus, 82% of mobile shoppers use search to influence their purchasing decisions and 70% of mobile searches for products/searches will result in a sale, in the near future. It’s either be there or lose out – your brand needs to be findable and accessible via the search engines to tap into the potential for sales and sustainable results.
7 Reasons Why You Should Invest in SEO to Grow Your Business
1. Reputation Management
First impressions can make or break start-ups; sales are the food of business and a bad reputation can kill sales. And reacting to negative information about your brand is much less effective than taking a proactive approach to prevention.
Your position in the search engines speaks volumes for your brand’s reputation. You should dominate …