Blogging is an excellent way to boost your company’s online profile. Some of the biggest businesses have blogs that garner thousands of followers. You may see that and decide to follow the same tactic and start your own blog but the results are not quite what you had in mind. There is no magic formula for getting online users to take a look at your blog; you just have to know which aspects to value more. Here are some tips that will go a long way in driving traffic to your blog.
Make Use of Social Media
Sharing your blog post on social media will have a powerful effect. However, try to share more than once. Don’t make the mistake of sharing and then forgetting about it. Think about online users that didn’t catch it the first time. You can even share past blog posts. If you do email marketing, include a link to your blog in your emails. It is an effective way of reminding people that you have a blog that they can find interesting.
You should know which social networks to use for sharing. Twitter is ideal for sharing links to your blog posts. LinkedIn, Facebook and …
Producing a business blog is an excellent way of advertising your company profile as well as driving inbound marketing.
Here are some top tips to get the most out of your blogging by making it work as a powerful business tool.
Keep it Targeted
Your blog is you 24 hours, seven days per week shop window. So use it. Give each blog a subject and write about I exclusively. A subjected blog will help peak your readers interest and make them want to know more about your products and services. It is important to include a link within the blog that goes directly back to an appropriate point on you company website as it will drive traffic and build leads.
The Free Newsletter
Giving something away is always popular, so use your blog to offer access to a free email newsletter and RSS feed. Along with helping you create a list of interested parties, it allows you to advertise everything new about your business and helps build trust.
Pictures are important within business blogging, so wherever possible, use original images to spice up your publication and build interest in your industry. Apart from making your blog look more …
A blog can be one of the cheapest and most effective tools at a business’ disposal, providing free marketing, helping to give your company a clear voice and serving as an extra channel of communication with customers. In addition, blogs can help to increase sales and ensure that business owners keep up with the latest industry trends.
Put simply, if your business is not currently blogging, it should be. Here are some of the key reasons why.
1. Blogs can increase website traffic, attract more customers and lead to increased sales.
In terms of online marketing, blogs can be extremely useful for Search Engine Optimisation (SEO) purposes. As a consequence, search engines like Google will see that your website is offering valuable content and reward you with a higher positioning in search results. This, in turn, leads to an increase in visitors to your website.
There is plenty of evidence available to demonstrate that increased blog traffic results in more customers for your business and higher sales figures. For example, a HubSpot survey from 2011 found that 60 percent of all businesses that blog acquire more paying customers off the back of it.
Furthermore, customers who stumble across insightful blog …
With SEO a bigger driving force than ever in website development, guest blogging has become a great way to get your blog visible amongst the sea of similar sites. Whether you blog about beauty, healthcare, holidays, finance or vehicle maintenance be sure that there are people out there who also share a similar interest.
In this post we discuss the best ways to make the most out of guest blogging and how it can help your brand.
1. What is Guest Blogging?
Guest blogging is all about spreading your knowledge about a certain subject into other areas of your target market to build a reputation and increase your website’s reach. Used frequently amongst small businesses, guest blogging is all about getting in touch with other businesses that maintain a blog and offering to supply them with one or even multiple blog posts for free. Your only condition is that you request a link back to your own blog. Sure, you won’t get any money back, but by sharing your knowledge about a topic you can easily gain more engagement and further reach as their readers also become yours.
2. Why Should You Guest Blog?
By writing a guest blog for …