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How to Use Social Media for Brand Storytelling

Tag Archives: brand building on social media

How to Use Social Media for Brand Storytelling

BookSocial media strategy and proper brand recognition are so intertwined these days it’s hard to tell where one ends and the other begins. With half the world online it seems and the majority of them engaged in social media, it’s important to understand how storytelling on social media can build your brand and encourage engagement.

It has been said that advertising isn’t read but rather encourages interest and that’s probably never been truer than it is today. The digital age has encourage people to browse quickly and focus little on the images that flash across their screen. If you can get to grips with good storytelling in your social media then you can learn to keep attention on your brand.

Make sure you make your storytelling personal. One of the best things about social media is that you can make a real connection to your target audience. It’s never been easier for there to be a real back and forth between you as the brand and your customers and you should use that fact to make your storytelling as engaging as possible. Pay attention to your client base or target audience, write stories that they can connect with emotionally, try …

How to Build Your Brand on Social Media

canstockphoto23988982The number of shares you get, “likes” you get or re-tweets you get is no real indicator of your success. It is the same as saying your brand has grown because this month you handed out more leaflets than last month.
Your best bet is to think of social media posts in the same way as you think of leaflets being stuffed through letterboxes. A high quality leaflet that speaks to your target audience will be far more effective than a poorly constructed and hastily created leaflet. The same is true for social media posts.

Choose networks that have higher concentrations of your target audience

Most start by favouring Facebook because it has the biggest audience, and though it is good to have a Facebook Fan Page for your brand, it is not a good idea to concentrate your efforts there by default. For example, Pinterest is over 90% women, and Facebook has a higher amount of pre-teens and tweens.

Google+ is for people in their late teens up to early sixties, and YouTube is for most people over the age of 17 and under the age of 70. Concentrate your branding message to places where your target audience congregate, …