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How to Use Social Media for Brand Storytelling

Tag Archives: brand storytelling

How to Use Social Media for Brand Storytelling

BookSocial media strategy and proper brand recognition are so intertwined these days it’s hard to tell where one ends and the other begins. With half the world online it seems and the majority of them engaged in social media, it’s important to understand how storytelling on social media can build your brand and encourage engagement.

It has been said that advertising isn’t read but rather encourages interest and that’s probably never been truer than it is today. The digital age has encourage people to browse quickly and focus little on the images that flash across their screen. If you can get to grips with good storytelling in your social media then you can learn to keep attention on your brand.

Make sure you make your storytelling personal. One of the best things about social media is that you can make a real connection to your target audience. It’s never been easier for there to be a real back and forth between you as the brand and your customers and you should use that fact to make your storytelling as engaging as possible. Pay attention to your client base or target audience, write stories that they can connect with emotionally, try …