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Up Your Game with Content Marketing

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Up Your Game with Content Marketing

contentContent marketing has become an elusive tool for digital marketers as more and more statistics prove its effectiveness. An amazing 60% of customers feel more positive about a brand after reading custom content and those kinds of numbers usually don’t lie! Like most marketing plans it can feel daunting coming up with brand new, original content that will generate new leads and a huge surge in traffic but with an optimised content marketing strategy tailored to your customers, curating content can be one of your most valuable marketing assets.

In this post we discuss the most effective ways to take advantage of content marketing and its benefits to your business.

1. Define Your Audience

Before you start writing up lists of possible blog topics and social media updates it’s vital that you know who your audience is – who will be reading or watching your content? Although it may sometimes seem like a case of filling up blank space on a company blog or website, the real reasons for publishing interesting and compelling content is to attract, and dart targetultimately, retain customers.

If you’re an old hand at marketing and have produced materials – whether for social media or general promotion

Pinterest for Business

pinterest for business'Images and videos are the hottest content online. They are engaging and shareable and should take top priority for content and social media strategies. With this in mind, Pinterest is certainly not a platform for businesses to ignore.

The content-sharing site is in fact a dream for marketers, generating 400% more revenue per click than Twitter and 27% more than Facebook. This is besides the fact that 80% of all pins on the site are repins, so there’s a pretty brilliant chance that your content will get out there and go far.

That is of course if it is good content and if you use the site to its full advantage. Here are 6 key things you need to be doing on Pinterest to get the most out of the network and ensure that it will make a difference for your business:

1.    You Must Give to Receive

Many companies will get on Pinterest, upload pictures of their products to one board then wait in the hope that someone will re-pin or engage. Sure, your products might be great and people might love to re-pin them but this doesn’t complete the ingredients of a successful Pinterest business presence.

Businesses need …