Content is king, and like a boss, the king has reigned supreme for a while now. And it makes sense. Content is a powerful thing. Essentially employed as the brands ambassador, content communicates the company’s vision and mission at every turn, all the while capturing the attention and imagination of its target consumer.
If content is done right it will pique both interest and click through action. This means sales. Eventually, if you keep doing it right and find your way into your consumers heart, you will win brand loyalty. Bingo, Cha-Ch’ing, viola and bulls-eye. Brands want the loyalty only a consumer can provide, and that is nurtured by entertaining, informative, creative, pertinent, tailor-made content.
Nobody wants to run from a hard sales pitch. Those days are long gone. Content is no longer long, boring articles with no breaks, or headings. It now comes in easy-to-digest, informative, entertaining, personalised, bite-sized pieces. Content is morphing into, and incorporating, many new forms of media as well; such as animation, white boards, videos, live videos, memes, photos etc. All of these variations add interest and engagement to the content, making it unique and personalised, spawning a …
Content marketing has become an elusive tool for digital marketers as more and more statistics prove its effectiveness. An amazing 60% of customers feel more positive about a brand after reading custom content and those kinds of numbers usually don’t lie! Like most marketing plans it can feel daunting coming up with brand new, original content that will generate new leads and a huge surge in traffic but with an optimised content marketing strategy tailored to your customers, curating content can be one of your most valuable marketing assets.
In this post we discuss the most effective ways to take advantage of content marketing and its benefits to your business.
1. Define Your Audience
Before you start writing up lists of possible blog topics and social media updates it’s vital that you know who your audience is – who will be reading or watching your content? Although it may sometimes seem like a case of filling up blank space on a company blog or website, the real reasons for publishing interesting and compelling content is to attract, and ultimately, retain customers.
If you’re an old hand at marketing and have produced materials – whether for social media or general promotion …
Approximately 175,000 blogs are added to the web on a daily basis proving that blogging is still a huge way to get noticed online. But with so many available out there, how do you make sure that your blog is the one worth reading? In this article, we consider four ways to improve your content and engage your audience.
1. Consider Your Audience
Before you even start thinking about your first post it’s important to think about who you want to read your blog. Will you be targeting people of a certain profession? If so will you be using specific technical language or jargon that might not be easily understandable to those out of the loop? Or will you be writing a more general blog for someone who might just be viewing your blog, interested in your title? By deciding on the kind of demographic that you’re writing for you will be able to narrow down all aspects to create the optimum content for your readers.
2. Clever Content
Something that will keep your readers coming back for more is your content. Well-written, valuable content about something relevant to your readership will keep them engaged and likely to get involved …