Digital remarketing, also known as retargeting, is one of the most powerful tools anyone can have in their digital marketing strategy; yet there is still some resistance to using this method of converting leads into sales. Some critics of this spectacularly successful strategy claim that remarketing is intrusive, but results suggest that it is regarded by consumers as quite the opposite.
Google suggest that 90% of visitors to product websites move on without completing a purchase. The reasons for this will be various, but some may be that the product’s home page did not provide sufficient information, or lost the viewer’s interest too quickly. Remarketing addresses the reasons for potential customers not completing purchase on initial visit. Repeated exposure to advertising material, based on the viewer’s previous browsing habits, often results in customers making a purchase.
Remarketing advertisements are not unwanted as they relate to something that a potential customer has previously viewed. They are very much custom-created to fit in with an individual’s browsing habits and shopping preferences, and are therefore often more welcome than some would anticipate. The repetition of advertising about a product helps the potential customer to become familiar with it over time, thus decreasing the …
In a world of digital marketing, when was the last time you considered PR? I mean real good, old-fashioned, solid PR, not content marketing, blog posts, or social media, where your company brand gets mentioned a couple of times.
Whether your company is online, or a bricks and mortar establishment, it should still play a large part in building a company reputation which puts your brand on the top of the pile.
Reputation is Still Everything
Industrial leaders’ continuously state reputation is the first thing they consider when viewing different businesses. Over and above financial performance, and company assets, a company’s solid reputation can have a major effect when expanding existing, or opening new markets.
A good reputation opens doors to additional funding, attracting investment, and allowing superior value for both goods and services. Reputation also has a major effect on recruitment of both graduate and shop floor staff. There is a sense of pride when asked where they are employed, and staff moral is generally higher working for a company of high repute.
Whether your company is small, medium, or large; local, national, or international; good public relations can make a massive difference and provide untold benefits.
With digital marketing both making and breaking businesses across the globe, advertising is so much more than clever slogans and editorial space. In this post we discuss PPC and Google Adwords and how they can benefit your business.
What is PPC?
PPC refers to pay-per-click marketing, a way of using online search engines to advertise your company, drive traffic and generate clicks to your website. Instead of relying on clicks generated organically, PPC allows you to raise the rank of your existing website and promote and advertise your products or services with more flare and a larger audience.
It’s all about creating adverts that will entice potential customers and make them really want to click on your website. Once they’re up and running, every time your ad is clicked you will pay the search engine a small fee. The great thing about this type of advertising is that you will only ever have to pay for your advert if a someone clicks on it.
Who Can Benefit from PPC?
If you’re looking to promote your business nationally, PPC can be a great advantage. Although it can take a bite out of your marketing budget (depending on how much you are …
With over 100 hours of content uploaded every minute, Youtube is a great addition to your social media marketing. Although achieving a high number of views and a dedicated following may seem like the main objective of having a Youtube channel, but ensuring that your content is top quality is imperative.
Here, we discuss the best ways to optimise your Youtube content in terms of SEO but also relevance.
1. It’s all About the Tag
Tagging is an essential part of Youtube etiquette and a powerful marketing tool which makes them a lot more discoverable. Currently, the international video giant has no way of truly understanding video content, so it is really important to associate your video with text. Use your video – whether it’s promotional, information or a ‘how to’ – to rank for specific keywords. Look to include any brand keywords in your tagging and avoid irrelevant terms that you may feel up your ratings, even if it is tempting!
Youtube no longer prioritises its videos by the overall volume of views; instead it focuses on a video’s ‘watch time’ or bounce rate. If a user stumbles upon your video due to a misleading title or tag, …