The rise of visual social media platforms such as Instagram, Pinterest and Vine has really changed the way that businesses approach their content marketing strategies. Although voice is a major part of getting your business’ ideas heard, visual communication such as images of products and memes relevant to the industry can also give your customers an instant idea of your services.
For a twist on traditional strategies why not try our easy guide to driving traffic to your website using Instagram.
1. Be Exciting
The first rule for producing engaging and enticing content is to make something that you’d be excited to read or look at. Although it might be tempting to fill your profile with images of your business’s new products be weary of its ability to look almost completely like spam.
Be creative with the ways you choose to display your products and consider relating your posts to the seasons, national holidays or even viral news stories.
Entice your followers by giving them exclusive looks at your products and services. Make the feel exclusive and they’ll keep returning to your profile.
2. Use Hashtags
Just like Twitter and Google+, hashtags are a great way of organising posts and …