Email marketing is a unique branch of advertising in that nearly all companies, from a single person start up to a multinational corporation, will use it in some manner. The versatility and ease of access mean that every business should have a focused approach to email. Not convinced? Here are ten of the top benefits email marketing can offer.
In terms of return for investments, its hard to beat email marketing. Email lists can be set up for free and potentially reach thousands of interested consumers. The lack of traditional overheads like paper or delivery mean email is top dog in terms of price.
2. Targeted delivery
People rarely ask to receive advertisements, but by signing up to stay connected with your brand they do just that.
With easy to use tools, emails can be directed to certain subgroups while avoiding others. This is a great way to target specific individuals, such as residents of a country. Advertisers often pay a premium for this type of service which email marketing offers at the click of a button.
4. Calls to Action
A tempting email can be a real boon to impulse purchases. No other medium can …
Everyone has been on the receiving end of an unwanted email from a marketer, but from the senders point of view, if you know why people delete without reading, you can avoid the 3 main pitfalls and create a great email campaign.
1. Irrelevant Content
The classic marketing email is written without much thought towards the end user, and whilst they may look like works of art and be stuffed full of links to products and services, potential clients won’t click through if they don’t think it has relevance to them. To avoid this pitfall:
• Only contact people who have reached out to you – purchasing lists of emails will dramatically reduce your hit rate.
• Make your content interesting – make it clear as to why they should look at your site or click on a particular link
2. Content is Too General
The next pitfall of marketing email campaigns is to send the same email to every recipient, regardless of whether they’re a new client or an old faithful. It saves time for you, but means that people will be much more dismissive. To create more personalised emails:
• Group your mailing lists – this will allow …
Social media contests can be a great way of increasing your number of email leads. However, there are some basic things to remember, and here are some of the most important.
Choose The Type Of Contest
There’s many different contest types to choose from, and promote by way of social media, ranging from a photo contest to giving away a small prize in return for an email address (giveaways). A photo contest can appeal to a wide audience because there is a creative process rather than the more random nature of a sweepstake. While sweepstakes are a long established contest form, and can result in collecting many email addresses from entrants looking to win one or more prizes through very little effort.
Consider Your Target Audience
It makes long-term business sense to offer prizes in a social media contest that relate to your company. As an example, a travel company should be looking at giving away travel-related prizes, i.e. tickets to a specific destination, rather than a free games console or iPhone.
Make Winning Seem Achievable
If a contest seems too difficult to win, then you’ll struggle to entice entrants through social media. One of the reasons people can be …
Email marketing is only effective if it is done in the right way. Most people ignore marketing and newsletter emails, but if you give people a tangible benefit for opening your emails, you may see more success. Growing your email list using Facebook can be very effective if you conduct your campaigns in the right way.
A Short Disclaimer
Every country has its own laws on sending emails, so please check them out before you start gathering email addresses. UK best practices suggest you cover yourself with a double confirm system. The person agrees to receive emails, and then you send them an email where they click a link to confirm. Incidentally, this also lower the chances your emails will end up in their junk folder.
Show People a Preview and Have Them Sign Up For the Rest
Use your Facebook profile and fan page to give people a sneak preview of your content. Tell them that if they sign up to your email list that you will email them the rest of the content or a link to it. This is a simple and effective method, but try to use it with circumspect. If all people see are previews …