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Why Facebook Advertising can help your Business?

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Why Facebook Advertising can help your Business?

The online business landscape has shifted dramatically over the last few years. Where once the mighty Google was the 800lb gorilla when it came to generating traffic, it is now in the social media space that much of the online population can be found. Although there are many different social platforms from Twitter to Snapchat, each with their own advantages and demographics, the one big player that can’t be ignored is Facebook, with its well-over 1bn actively monthly users.

The Facebook advertising system offers a quick way to tap into this huge market – but placing your advertising on Facebook offers many other benefits beyond the sheer scale of its reach.

Mobile Users

It’s estimated that nearly three quarters of Facebook users access the site using a mobile device, whether this be a smartphone or a tablet. Apart from representing a huge market, being able to target a large mobile audience has many benefits, not least the fact that mobile Facebook users are often killing time in situations such as a morning commute. This means that they represent something of a captive audience, and can be highly receptive to a compelling message delivered direct to their device.

Precision Targeting

It’s …

A Beginner’s Guide to Using Facebook Ads

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With more than 1 billion users, Facebook is the perfect way for a business to reach their target audience en masse, but it can be difficult to reach this audience, especially when you’re new to Facebook and don’t have a great number of likes on your business page. This is where Facebook ads come in. This useful guide will give you a few tips on getting started with Facebook ads.

To access the advertisements menu on Facebook, click on the small dropdown arrow in the top right corner of your screen and click on “Create adverts.” You can run Facebook ads to promote your business page in a number of ways; adverts can be used to get more likes on your page, to encourage more people to click through to your website, to get more engagement on a specific post, and much more. Which you choose will depend on your goals; if you want to reach a wider audience then it’s good to try and get more likes, or if you’ve got an offer running then you might want to boost a post which advertises this.

Once you choose the kind of advert to suit what you want to achieve …

A Beginner’s Guide to Facebook Advertising

Comunicazione social

Facebook has well over a billion users, which makes it one of the most obvious places to place an online ad. There are also several different options when it comes to choosing a Facebook ad, which can then be tailored to suit the type of audience you are trying to reach. The ad options include Marketplace Ads, Page Post Ads, Sponsored Stories and Promoted Posts.

Marketplace Ads

Marketplace Ads are typically the type of ad many small companies advertising on Facebook for the first time will choose. A Marketplace Ad is displayed on the right hand sidebar of a Facebook user’s newsfeed. Advertisers can decide where ad clicks lead to, which can range from a company page on Facebook or to an official website. Marketplace Ads can be targeted at Facebook users who live in a particular area, or at users that have interests that are relevant to what you are advertising. There are 25 characters to play with when creating a headline for your ad, and 90 characters for the description.

Page Post Ads

Page Post Ads appear in the same place as posts from your friends, and as well links and photos, videos can be included. Because Page …