Even after years of having a fan page, it can be difficult finding ways to increase levels of Facebook engagement between you and your fans. As your reach declines, it can often feel impossible for you to engage with your fans and really promote your products and services. With these simple tips you not only will you be able to increase any dialogue with your customers but up your content game.
1. Ask Questions
Using your updates as an excuse to ask your fans questions are a great way to not only engage but do a sneaky bit of market research. Sparking dialogue with your customers (whether existing or potential) is one of the easiest ways to get people to respond to your posts with likes, shares and comments.
Engage with your followers personally, if your business has a specific niche write your posts so that they target the hobby or interest that your customers are most likely to connect with. Do they have any tips? What is their favourite experience? What are their feelings towards a certain item or service? Gathering this information will help you perfect your customer focus and ensure that your content remains relevant.