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5 Ways to Get More Likes on Facebook

Tag Archives: facebook marketing

5 Ways to Get More Likes on Facebook

thumb up, i like it If you have a Facebook page – and if you’re in business you definitely should – then increasing the number of ‘likes’ your page receives is a great way of promoting your organisation. Not only does a high number of likes lend your company credibility, but every time someone likes your page it will be shared on their timeline with potentially viral results. So how can you encourage more people to like your page? Here are five of the best ways.

Hide Valuable Content Behind a ‘Like Gate’

Facebook allows you to hide premium content that is only unlocked for visitors who’ve liked your page. This is a fairly aggressive method so don’t overdo it, but if you can provide genuine value to convince people the content is worth unlocking, it can be very effective. If you go down this route, don’t forget to make the unlocking proposition prominent on your page.

Keep It Fresh

This should go without saying, but an abandoned page is not going to attract many likes. Try and add something to your page as often as possible, so long as it’s useful or interesting, just to show that it’s still alive.

Engage With Your Users

Facebook Business Manager Tool

On Monday, Facebook rolled out its new Business Manager platform, a tool that enables marketers to manage numerous aspects of their Facebook campaigns from one interface.

In a blog post, Facebook stated that the tool aims to simplify the marketing efforts for large agencies which manage masses of content on the network on a daily basis. Working as a central hub for content management, the interface provides easier and more controlled access to multiple accounts.

new business manager tool for marketers

Using the tool, marketers can manage all aspects of their Facebook pages, applications, ad accounts, payment methods, permissions and more. From the interface, users can also add or delete accounts and securely share campaign materials.

To give an example of the tool in use, a marketing manager could control which employees have access to client Facebook accounts. In this case, employees would only be permitted to view and control the content under their responsibility, helping agencies to provide a more private and secure service for their clients.

The tool also promotes a more separated work and personal life experience on the platform as users will no longer need to add colleagues as a ‘friend’ to access their linked pages.

The move is on form …