Facebook are always on the lookout for their next game-changer and in early March of this year, they took on the television by launching a new video advertising platform. Termed by Facebook as Premium Video Ads, this feature taps into the popularity of online video to offer advertisers another opportunity to reach their audience with engaging content.
Sold in 15 second spots, video ads are currently only available to a select few U.S partners but the network does have intentions of rolling it out to all advertisers in due course. When these videos appear in news feed, they automatically play in mute. This attention-grabbing tactic encourages users to click on the video to watch it in full screen with sound for the full ad experience.