Tag Archives: Facebook

Why Facebook Advertising can help your Business?

The online business landscape has shifted dramatically over the last few years. Where once the mighty Google was the 800lb gorilla when it came to generating traffic, it is now in the social media space that much of the online population can be found. Although there are many different social platforms from Twitter to Snapchat, each with their own advantages and demographics, the one big player that can’t be ignored is Facebook, with its well-over 1bn actively monthly users.

The Facebook advertising system offers a quick way to tap into this huge market – but placing your advertising on Facebook offers many other benefits beyond the sheer scale of its reach.

Mobile Users

It’s estimated that nearly three quarters of Facebook users access the site using a mobile device, whether this be a smartphone or a tablet. Apart from representing a huge market, being able to target a large mobile audience has many benefits, not least the fact that mobile Facebook users are often killing time in situations such as a morning commute. This means that they represent something of a captive audience, and can be highly receptive to a compelling message delivered direct to their device.

Precision Targeting

It’s …

Leave a comment

A Beginner’s Guide to Using Facebook Ads

With more than 1 billion users, Facebook is the perfect way for a business to reach their target audience en masse, but it can be difficult to reach this audience, especially when you’re new to Facebook and don’t have a great number of likes on your business page. This is where Facebook ads come in. This useful guide will give you a few tips on getting started with Facebook ads.

To access the advertisements menu on Facebook, click on the small dropdown arrow in the top right corner of your screen and click on “Create adverts.” You can run Facebook ads to promote your business page in a number of ways; adverts can be used to get more likes on your page, to encourage more people to click through to your website, to get more engagement on a specific post, and much more. Which you choose will depend on your goals; if you want to reach a wider audience then it’s good to try and get more likes, or if you’ve got an offer running then you might want to boost a post which advertises this.

Once you choose the kind of advert to suit what you want to achieve …

Leave a comment

5 Ways to Get More Likes on Facebook

If you have a Facebook page – and if you’re in business you definitely should – then increasing the number of ‘likes’ your page receives is a great way of promoting your organisation. Not only does a high number of likes lend your company credibility, but every time someone likes your page it will be shared on their timeline with potentially viral results. So how can you encourage more people to like your page? Here are five of the best ways.

Hide Valuable Content Behind a ‘Like Gate’

Facebook allows you to hide premium content that is only unlocked for visitors who’ve liked your page. This is a fairly aggressive method so don’t overdo it, but if you can provide genuine value to convince people the content is worth unlocking, it can be very effective. If you go down this route, don’t forget to make the unlocking proposition prominent on your page.

Keep It Fresh

This should go without saying, but an abandoned page is not going to attract many likes. Try and add something to your page as often as possible, so long as it’s useful or interesting, just to show that it’s still alive.

Engage With Your Users

…

Leave a comment

How to Effectively Manage Your Facebook Page

In recent years, the world has turned to working and ‘living’ online more than ever. With larger increases in people being involved in social media, now is the time to ensure your business captures their interested audience from platforms such as Facebook.

With the popularity of Facebook growing, more businesses are cashing in on Facebook marketing strategies. There are a number of ways to ensure that your company’s Facebook page works for you, increasing awareness of your brand and ultimately, profit.

Post Regularly

This sounds fairly simple, however, it is surprising the number of businesses that start a page and then do not update it. Yes, the odd customer may find you, however you need to engage with your users. If you engage with them, they will hopefully ‘like’, ‘share’ and ‘comment’ on your posts, thus increasing your brand awareness into the market.

Think About What Content You Share

A general rule of thumb is to use the 80/20 rule, by sharing 80% owned content and 20% gathered content from external parties. This shows your awareness of the world around you, but also can build an effective online community. If you share content from a relevant page, not only do …

Leave a comment

← Older posts