Are you looking to improve cost effectiveness of your media buys? Did you ever wish you could precisely choose your target audience and pay only when your message is seen? If so, you need to start using Google Adwords today. Once you do so, you will quickly realize just why this advertising platform was paramount to Google’s roaring success: because it works brilliantly.
This article will point out the biggest reasons why modern business owners will be at loss for overlooking this advertising platform.
Dip your toes gently
Much unlike a typical advertising agency, Adwords gives you full control and allows you to gently dip your toes in terms of initial investment. Since this is a PPC (pay per click) platform, you are only charged when someone clicks your ads. While setting up your campaigns, you have a very precise control of your maximum budget, maximum cost per click you’re willing to pay, and many other variables. It takes as little as £50 to get started with your first campaigns and the system is simple enough to learn the basics within an hour or two.
Pay as you go
The nature of this …
Paid search advertising can be an effective web marketing strategy. The main challenge is to use it correctly and appropriately. Having adequate knowledge of AdWords campaigns lets you use Google’s tools effectively. If you’re new to the world of online advertising, read this article for top tips and ideas on successful paid search advertising.
Select Keywords Carefully
You can use various tools to help you find specific phrases or keywords. Google’s Keyword Tool is a user-friendly and free tool that’s available in AdWords. To use it correctly, you can type the phrase and get lots of variations. This will give you an idea of the number of searches people have done based on those keywords.
Monitor Keywords on a Regular Basis
Believe it or not, it’s really easy to get tons of clicks from keywords that have no relevance to your product or service. This is perhaps the simplest way to make some cash in paid search. But if you can set multiple phrase matches in search engines, you’ll know exactly when to trigger your ad. This strategy allows you to tell the search engine not to show negative keywords. Google is one of those search engines that provides a …
Search Engine Optimisation (SEO) means ranking a website highly in the search results with the intention users will click through to the website. This means discovering users keywords to help gain a good index position.
What are Search Keywords?
Keywords are easily understood; most searchers try the shortest possible combination of keywords in their search. Unfortunately, every SEO expert knows this and they are also trying to rank for individual words and short phrases. To compete, website owners usually need large budgets.
The best option is to rank for long tail phrases of up to 9 words. Once the website ranks for long tail keyword phrases effectively, the next step is to shorten the phrases. A good SEO is able to compress the time until a website competes for higher traffic keywords considerably. It is therefore very important to know the main topics the website covers.
Choosing Keywords to Rank Your Website
For established websites one of the best keyword research tools is the analytics software already installed for tracking user interactions. This has the very distinct advantage of seeing at a glance, often in real time, which keywords were used to find the website, and the page the user …
With digital marketing both making and breaking businesses across the globe, advertising is so much more than clever slogans and editorial space. In this post we discuss PPC and Google Adwords and how they can benefit your business.
What is PPC?
PPC refers to pay-per-click marketing, a way of using online search engines to advertise your company, drive traffic and generate clicks to your website. Instead of relying on clicks generated organically, PPC allows you to raise the rank of your existing website and promote and advertise your products or services with more flare and a larger audience.
It’s all about creating adverts that will entice potential customers and make them really want to click on your website. Once they’re up and running, every time your ad is clicked you will pay the search engine a small fee. The great thing about this type of advertising is that you will only ever have to pay for your advert if a someone clicks on it.
Who Can Benefit from PPC?
If you’re looking to promote your business nationally, PPC can be a great advantage. Although it can take a bite out of your marketing budget (depending on how much you are …