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Using Google Plus for Your Business’ Internal Communications

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Using Google Plus for Your Business’ Internal Communications

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Communication in business is fundamental, and there are various ways to facilitate it. Google Plus is one of the platforms that companies use nowadays for their internal communications. A lot of people know about Google+ and know it’s an incredible social platform, but its functioning goes beyond that. Employees of a company must find a way to communicate with one another. There are some motivations why Google Plus is a good alternative for that.

It’s Free

The market is not short of tools for business communications. As a matter of fact, there are so many options that picking just one is nearly impossible. However, most of these tools require money. Businesses have to pay for packages to get the features they need. Google Plus offer users an incredible platform at no cost. As a company, you can certainly appreciate that.

Multiple Features

Google Plus comes with numerous features that are built-in. Business communication is not just about interactions. People look for so much more when picking a communication tool. For instance, there is an event calendar that you can use for better organisation. There are other features like Hangouts and Collections that you can benefit from.

Hangouts

Hangouts on Google …

How to Boost Your Google Plus Page

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Having a good Google+ page can really help with your businesses’>SEO (Search Engine Optimisation) score also, key to getting you onto the holy grail of the first page of results for Google.
Below are some simple tips to spruce up your Google+ page.

1. Be Active

Google rewards pages that post, so it is important to be active. Make your page the place that people want to go to for updates. The more you post the more often you will appear on google pages meaning that your audience will be able to find you and engage with you easily.

2. Be Relevant

Make sure your posts are relevant to your audience and not just content for the sake of content, with Google can actually frown upon. Tag your content with keywords, something that Google encourages and will push you up their rankings. Having smart, relevant content is a sure-fire way to get customers coming back to your page time and time again.

3. Be Focused

Find out what your specific audience is looking for and hone in on that. Google+ is built on authentic engagement with audiences so once you find your niche make sure to focus in on it …

Making the Most of Google+ for Your Business

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With over 500 million users across the globe, Google+ has become the second largest social network working as a catalyst to connect your business with its target audience. While Facebook markets itself as a way to connect with friends, Twitter can be very B2B based and Youtube for fun viral promotional stunts, Google+ focuses on talking directly to your customers.

In this post we discuss the best ways to make the most out of your business’ account on Google+.

1. Keep Connected

One of the greatest things that you can do with any of your social media accounts is to promote them across separate platforms. Making a connection between your Google+ page and your website or blog will increase your traffic and help potential customers get to grips with your services or products. From a branding point of view it also keeps everything cohesive. Keeping this all connected can be as simple as adding a Google+ badge to your website or integrating G+ social share buttons so that other users can share your content across their own pages.

2. Actively Engage

Engagement is the most vital element of social media – don’t forget that! For that reason alone, you should …