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Google Introduces Plus Post Ads

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Google Introduces Plus Post Ads

plus post adsGoogle is currently testing plus post ads (+post), a product which will enable brands to promote the content of their Google+ page across the web, using Google’s Display Network.

The feature, which is currently in beta mode and testing with brands including Toyota and Cadbury, will only be available to websites using Google’s AdWords platform. Any content posted to the Google+ network, including pictures and videos, can be transformed into an ad which will feature on websites and expand into a full-screen lightbox when clicked.

These ads will help brands to further their reach and offer more than click-through-rates. Users can leave a comment, choose to +1 the post or join a Hangout on Air, directly from the ad. As such, advertising becomes more of a social experience, where real discussions and loyalties between brands and consumers begin.

As the function of these ads is more social, then there is also a need to craft messages differently and therefore, +post ads are bringing something completely new to online advertising. Brands can use these ads to move away from short snippets of information and cold calls to action and in turn, reach out to audiences in a much friendlier, direct way.…