Are you looking to improve cost effectiveness of your media buys? Did you ever wish you could precisely choose your target audience and pay only when your message is seen? If so, you need to start using Google Adwords today. Once you do so, you will quickly realize just why this advertising platform was paramount to Google’s roaring success: because it works brilliantly.
This article will point out the biggest reasons why modern business owners will be at loss for overlooking this advertising platform.
Dip your toes gently
Much unlike a typical advertising agency, Adwords gives you full control and allows you to gently dip your toes in terms of initial investment. Since this is a PPC (pay per click) platform, you are only charged when someone clicks your ads. While setting up your campaigns, you have a very precise control of your maximum budget, maximum cost per click you’re willing to pay, and many other variables. It takes as little as £50 to get started with your first campaigns and the system is simple enough to learn the basics within an hour or two.
Pay as you go
The nature of this …
According to a recent report by Google, a whopping 97% of consumers will search for business information online. While a website acts as a 24/7 calling card for your business, there are several other things you need to set-up in order to have a strong online presence. Google maps is a powerful tool for business owners, particularity for anyone who owns retail-based businesses or restaurants. We reveal three reasons why every business needs to be on Google maps.
In order to have your business registered on Google Maps, you will first need to ‘claim it’ on Google Places. The Google places for Business tool lets you search for your business name and address, as it may already be registered by Google. If it is not showing up, you can follow the step-by-step instruction to register your business, and then claim it. Double check that all of your business information, links, opening times, and location on the map are up to date before you submit. Registering and claiming a business is free of charge, but you will need to have a Gmail account.
Attract New Customers
Perhaps the most obvious of benefits, is that a listing on Google Maps will instantly …
Communication in business is fundamental, and there are various ways to facilitate it. Google Plus is one of the platforms that companies use nowadays for their internal communications. A lot of people know about Google+ and know it’s an incredible social platform, but its functioning goes beyond that. Employees of a company must find a way to communicate with one another. There are some motivations why Google Plus is a good alternative for that.
The market is not short of tools for business communications. As a matter of fact, there are so many options that picking just one is nearly impossible. However, most of these tools require money. Businesses have to pay for packages to get the features they need. Google Plus offer users an incredible platform at no cost. As a company, you can certainly appreciate that.
Google Plus comes with numerous features that are built-in. Business communication is not just about interactions. People look for so much more when picking a communication tool. For instance, there is an event calendar that you can use for better organisation. There are other features like Hangouts and Collections that you can benefit from.
Hangouts on Google …
Having a good Google+ page can really help with your businesses’>SEO (Search Engine Optimisation) score also, key to getting you onto the holy grail of the first page of results for Google.
Below are some simple tips to spruce up your Google+ page.
1. Be Active
Google rewards pages that post, so it is important to be active. Make your page the place that people want to go to for updates. The more you post the more often you will appear on google pages meaning that your audience will be able to find you and engage with you easily.
2. Be Relevant
Make sure your posts are relevant to your audience and not just content for the sake of content, with Google can actually frown upon. Tag your content with keywords, something that Google encourages and will push you up their rankings. Having smart, relevant content is a sure-fire way to get customers coming back to your page time and time again.
3. Be Focused
Find out what your specific audience is looking for and hone in on that. Google+ is built on authentic engagement with audiences so once you find your niche make sure to focus in on it …