What is the point in having a gorgeous, well-designed, user-friendly website if no one sees it? Driving the right kind of traffic to your website has many advantages but it needs to be the ‘right’ kind of traffic from correctly targeted customers in the mind-set to buy. Without traffic, how are you going to sell your product or service? In this post we consider how to bring the best traffic to your website as you possibly can.
Search Engine Optimisation
Search engine optimisation (SEO) is one of the most important things that you need to think about if you want to bring a lot of visitors to your website. For those of you who are unaware, SEO is all about optimising your website so that your website ranks higher in search engines — most marketers focus specifically on Google as they have the biggest market share.
Saying that SEO is a minefield would be an understatement, it would take extensive amounts of research to even begin to understand it. Although, right now you only need to understand that you should optimise your website for the users, not the search engine. This means that you should provide in-depth content, keep your …