With so much content being churned out every day, content marketers have quite a task to keep things current. Even if you think up an idea without the help of Google or any other research, the chances are that it’s been covered before by someone, in some way. And so thinking outside of the box can be pretty difficult when the space is already crowded.
But there are ways to stay ahead of the pack and stand out from the competition. And fundamental to staying current is looking to the future. In this article we consider 5 actions you can take to keep up and stay relevant to the now with your content marketing.
1. Optimise for Mobile
As mobile use is only on the increase, optimising online content for mobile viewing is crucial. In fact, according to Compendium, more than 22% of blog visits are from a tablet or mobile and yet, mobile website visitors have an almost 10% higher bounce rate than those who visit on desktop. What these two stats suggest is that there is a gap between mobile viewing demand and mobile viewing satisfaction.
Therefore, if your content marketing strategy is only built for desktop then …