Depending on your advertising goal, there are various ways to optimise your Google AdWords campaign. You can optimise for impressions or conversions but when your goal is to drive traffic to your site then you’ll want to focus on improving your click through rate (CTR). Pushing up your click through rate will also indicate to Google that your ads are more relevant – your keywords will get higher quality scores and in turn, your ads will be shown more often. For any goal, optimising a campaign takes trial and error but here are 5 tips you can use to get on the right track and start boosting your click through rate results.
How to Improve Click Through Rates
1. Use Ad Groups
Whereas your overall campaign goal might be to drive traffic to your site, ad groups are important for categorising the different goals of the ads within your campaign. For example, the aim of a coffee shop’s advertising campaign might be to increase traffic to their site. Yet, within this campaign, they’ll set up different ad groups for each of their different products. One ad group will focus on their American Lattes, one on their cappuccinos, another on their …